Customer Think
OCTOBER 9, 2023
There’s a lot of talk about the differences between demand creation (marketing), demand capture (sales), and brand (marketing). B2B companies’ approach each of these as if each needs its own strategy implemented separately, with different teams carrying the responsibility for each function. Quite often these teams work in silos.
Hubspot Sales
OCTOBER 9, 2023
Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. But the organizations that adopt this strategy often run into one particular hangup — their sales professionals lack the business acumen skills needed to ask challenging questions and understand the answers they prompt.
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The Center for Sales Strategy
OCTOBER 9, 2023
Picture your sales team working together like a well-oiled machine. They collaborate effectively, support each other without question, celebrate every success with enthusiasm, and, of course, they close a lot of deals. Now, imagine adding a new member to this tight-knit group who has top talent, skills, and experience on paper but clashes with the team.
Sales Gravy
OCTOBER 9, 2023
Burnout Is 100% Preventable In the world of sales, it's easy to lose sight of how our mental and physical health are connected. We're so focused on hitting our targets that we often ignore the signs of burnout until it's too late. Unfortunately, neglecting this balance can really take a toll on our overall well-being. In this episode of the Sales Gravy Podcast, the Jeb Blount and Jahmie Hilecher, founder of The Move Wellness, discuss the importance of prioritizing health and wellness to support
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Customer Think
OCTOBER 9, 2023
In today’s fast-paced digital landscape and with greater than ever pressure to prove impact, marketing professionals face an ongoing challenge: how to allocate their resources effectively to maximize return on investment (ROI). With countless channels, platforms, and strategies available, it’s crucial to make informed decisions that yield the best results.
Zendesk
OCTOBER 9, 2023
The Ethics of AI in CX include: Developing ethical AI guidelines Teaching customer service agents the code of AI ethics Opting for transparency and explainability Informing customers when they’re interacting with an AI chatbot Building chatbots that are contextual and use-case specific Rating AI against your own biases When it comes to the customer experience (CX) , consumers are ready for artificial intelligence (AI).
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
Help Scout
OCTOBER 9, 2023
In this article, we’ll explore the three types of customer complaints, look at examples of common requests, and offer suggestions on how to resolve them, including some example responses you can use for your own support needs.
Customer Think
OCTOBER 9, 2023
An ideal sales process has 4 stages, each with anywhere from 4 to 10 milestones that must be met in order to move to the next stage. The post Milestones in the Sales Process are Like the Stones in a Wall appeared first on Kurlan & Associates, Inc.
QYMATIX
OCTOBER 9, 2023
Algorithms – the word gets tossed around today for everything from your basic Instagram feed recommendations to complex interfaces like ChatGPT. But what are algorithms? Are they just for computers? How do they help you? In today’s article, we’ll explain what algorithms are and give some examples of how you can benefit from this ubiquitous but often-misunderstood technology.
Customer Think
OCTOBER 9, 2023
Artificial Intelligence (AI) is more than just a buzzword in today’s technologically driven era. It’s a driving force, spearheading innovation across numerous domains, revolutionizing industries, and profoundly influencing our contemporary approaches to challenges.
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Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
SmartKarrot
OCTOBER 9, 2023
In the evolving landscape of account management, successful businesses are consistently on the lookout for innovative techniques to deepen customer relationships and increase revenue. This article explores potential ways to strategize and operationalize account farming at scale. Why Key Account Farming? ‘Account Farming’ or ‘Key Account Farming’ is an approach that focuses on nurturing and growing existing client relationships and revenue.
Customer Think
OCTOBER 9, 2023
When my son George was born in 1972 I was determined to give him attributes I found compelling in men: kindness, respect and an awareness of others, creativity, a willingness to listen and to collaborate.
LinkedFusion
OCTOBER 9, 2023
LinkedIn, the premier professional networking platform, serves as a perfect social networking platform for career growth and business connections. However, encountering a temporary restriction on your LinkedIn account due to policy violations or security concerns, as outlined in the LinkedIn user agreement and Professional Community Policies, can be disconcerting.
Customer Think
OCTOBER 9, 2023
While the digital revolution has significantly amplified our communication, at the same time, it has given birth to a formidable challenge of our era – the relentless presence of Email Burnout. Email burnout is a state of physical, emotional, and mental exhaustion.
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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.
SmartKarrot
OCTOBER 9, 2023
Account management, with its intricate dance of strategic planning and execution, is both a science and an art. From establishing strong customer relationships to navigating complex stakeholder dynamics, the role demands a unique blend of skills and knowledge. Yet, with the evolving dynamics of today’s business landscape, even seasoned account managers can benefit from structured guidance.
Customer Think
OCTOBER 9, 2023
Like many of you, our listener Brian Williams is grappling with the additional costs of doing business in our era of sustained inflation. He and his colleagues are in a pickle, and they asked for our help. Williams and the company wondered if they should raise prices or add additional fees to cover it.
Customer Think
OCTOBER 9, 2023
Feeling the pressure? It’s 4th quarter and year-end sales goals must be achieved while setting up an epic Q1 of next year. More than one sales leader will shout the following battle cry to their sales team: Put your foot on the gas and go. My suggestion: Put your foot on the brake.
Customer Think
OCTOBER 9, 2023
B2B marketers are facing more resource constraints now than ever before. The latest Gartner CMO Spend and Strategy Survey indicates marketing budgets have fallen to 9.1% of total company revenue this year (from 9.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Customer Think
OCTOBER 9, 2023
In today’s fast-paced world, automation has become a real game-changer when it comes to improving efficiency and productivity. But hold on a sec! Not all attempts at automation lead to glory. In fact, many of us, whether we’re individuals or running businesses, can make some pretty big blunders that mess up the whole automation thing.
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