Corporate Visions
FEBRUARY 23, 2023
Marketers typically depend on "best practices" and surveys, not science, to set their B2B marketing strategy. Here are four ways to start using scientific research and data to inform your plans.
Kainexus
FEBRUARY 23, 2023
How to promote risk awareness and prevention The influence of culture significantly impacts employee behaviors and attitudes about workplace safety and health. Like all other aspects of culture , success depends on leadership from the top. For ideas and actions that support safety to be widespread, they need to be embraced and practiced from the C-suite to the front line.
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AchieveIt
FEBRUARY 23, 2023
Engagement is vital to your organization’s health at every level. Here at AchieveIt, we’ve seen many organizations use our platform to increase engagement in planning & execution. And many times, the driving force is to increase the activity, focus, and interest in their most important plans. Over the years we’ve identified a few ways that successful organizations increase engagement.
ProlifIQ
FEBRUARY 23, 2023
Why is this worth your time? It’s one thing to figure out who you need to engage, and build relationships with, it’s another to actually get access to them & build relationships to the point where they’re willing to advocate and be a champion for you. We break all of this down in actionable, step-by-step format for every part of the deal. You’ll have concrete examples of what to do, the questions to ask, the people to engage, and more depending on your situation.
2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.
Zendesk
FEBRUARY 23, 2023
Serve your citizens with exceptional CX When most people think of a great customer experience (CX), interacting with a government agency is not exactly the first thing that comes to mind. But tax dollars are well-spent when citizens can easily connect with their government—at the local, state, or federal level—to take care of everything from renewing their driver’s license to paying their tax bill.
Apptivo
FEBRUARY 23, 2023
1. Introduction 2. Where Leads Grow 3. How to get the most leads 4. Who is Responsible for generating leads 5. Who can help 6. Conclusion Introduction “It takes two flints to make a fire.” – says “Louisa May Alcott”. Lead generation, which is what fuels a company’s long-term success, necessitates cooperation between sales and marketing. Why is it difficult for Sales and Marketing to collaborate?
Strategic Accounts Today brings together the best content for strategic account managers from the widest variety of industry thought leaders.
SmartKarrot
FEBRUARY 23, 2023
Role: Senior Customer Success Executive Location: Seattle, WA, United States (On-site) Organization: Siteimprove As a Senior Customer Success Executive you’ll achieve and surpass the overall customer retention targets with the targeted clients. Establish important milestones and goals with strategic customers, develop key performance indicators, and assist the customer in realising their definition of success.
Force Management
FEBRUARY 23, 2023
What do today’s most successful revenue-driving sales forces have in common? The top teams all feature the same traits: (1) a customer-focused qualification and discovery process, (2) the ability to attach to desired business outcomes (3) and clear, tangible differentiation. How can leaders help their organization achieve these things? By operationalizing a powerful messaging framework.
The Center for Sales Strategy
FEBRUARY 23, 2023
Imagine you’re at the grocery store with your three-year-old son. He’s promised you he’ll behave, and you’re planning to surprise him with a treat at the checkout counter. You’re roughly halfway through your grocery list when he starts to get antsy. He wants out of the cart and promptly begins pulling things off the shelves, so you put him back in the cart, and he begins throwing a temper tantrum.
AchieveIt
FEBRUARY 23, 2023
By definition, a sustainable competitive advantage refers to a company’s unique superiority over its competitors, allowing it to maintain its leading position in the market. This upper hand can stem from various sources, including branding, customer service, technology, product design and distribution channels. The sustainability factor comes from the fact that it takes significant effort to imitate or duplicate.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Insightly
FEBRUARY 23, 2023
Customer relationship management software (CRM) offers a way to collect customer and lead data and present it in an accessible way to sales teams. The best CRM for sales teams will provide a holistic view of customers and leads, making it easier for those on your sales team to create personalized customer journeys for each one. So, what are CRM tools used for?
Zendesk
FEBRUARY 23, 2023
Being thoughtful about the words you use during a customer interaction can be the difference between a good customer experience and an incredible one. According to the Zendesk Customer Experience Trends Report 2023 , 61 percent of customers will switch to a competitor after a single bad experience. Using positive phrasing in your customer service language can help provide the great experience your customers expect so you can keep them on your roster.
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