Tue.Oct 03, 2023

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What is Customer Centricity and Why it isn’t the destination?

DemandFarm

Customer-centric companies are 60% more profitable than companies that aren’t. And, this isn’t just a fleeting initiative, it’s a never-ending journey that has a set of philosophies and practices. What does customer-centricity truly mean? In a digital-first world, where personalization and understanding of customer needs are paramount, customer centricity is about providing personalized, connected customer experiences across all channels — before, during, and after every transaction.

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#WomenInSales Month 2023 with Lauren Cooley

The Center for Sales Strategy

We’re so proud to be celebrating Women in Sales Month once again! For each week in October, we have an amazing slate of women sales leaders who will be sharing their unique insights. From offering advice for sales managers new and more experienced to surveying the anticipated landscape of sales in the years ahead, when it comes to Improving Sales Performance, these ladies know how it's done.

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Personalization in Customer Success Strategies

Customer Think

Did you know that companies that get personalization right earn 40 percent more revenue from those activities than average players? In fact, among industries in the US, transitioning to top-quartile performance in personalization would lead to more than one trillion dollars in value, according to McKinsey & Company.

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Benefits of AI in Customer Service: 4 Ways AI Can Help

Help Scout

Generative AI can be an incredibly powerful tool when implemented and used correctly. Here are four benefits of using AI in your customer service experience, as well as advice on how to do so responsibly.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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6 Ways Intelligent Automation is Transforming the Customer Service Industry

Customer Think

Today’s world has become accustomed to everything being just one click away – including customer service. Customers are no longer used to waiting around for anything and can seek assistance through one of the many smart devices available on the market to cut back on time they think may be wasted waiting.

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Recap: This was the L&D Summer at MDI

MDI Training

Recap: This was the L&D summer at MDI Prefer to listen to the article? Click below to access our AI speech-generated audio. However, if you want to read it as usual, keep scrolling. Recap: This was the L&D summer at MDI Summer at MDI is not only the time to relax from the heat and the stress of everyday life but also the time to get educated and gain new inspiration.

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ClearPoint Strategy: AI OKR Software

ClearPoint Strategy

The software solution for businesses seeking strategic success.

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Walmart Has A New Rewards Plan. How It Holds Up To Amazon Prime

Customer Think

When two 800-pound gorillas fight over the same prized banana, the key to victory isn’t the size of the blows; it’s the delivery. And Walmart is delivering a lot of blows against Amazon. Will they land? Take the former Walmart rewards initiative for subscribers of Walmart+, a direct competitor to Amazon Prime.

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Revisiting Your Strategy to Finish the Year Strong

CMOE

As the calendar flips to the last quarter of the year, it’s the perfect time to revisit and readjust your personal and organizational strategy. The successes you have experienced and the obstacles you have avoided throughout the year equip you to reevaluate your strategic objectives and the resources at your disposal and ensure you win the year. With changing industries, politics, and labor markets, how has your strategic landscape changed?

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Restaurant Experiences That Drive Me MAD! What Can We Learn From These?

Customer Think

My two favorite Muppets were Statler and Waldorf. You might remember these were the two old guys that sat on the balcony and heckled the show. However, instead of cleverly improving the comedy of the vaudeville-style variety show in the 70s, I will heckle the restaurant experience.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How to Set More-Realistic Sales Targets using Historical Data

QYMATIX

How to set more-realistic sales targets using historical data and Predictive Analytics. To replace the legendary Jack Welch as CEO, the General Electric (GE) Board had selected Jeffrey Immelt in November 2000. As he took the reins, Immelt set an ambitious sales target: “We believe that GE can grow two to three times faster than world gross domestic product, which translates to about 8 per cent sustained sales growth.

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Forging a New Contact Center Approach to Elevate Customer Experience

Customer Think

Harnessing the power of artificial intelligence (AI) is imperative to future-proof customer experience automation. However, the modern contact center’s greatest challenge is the prevalence of “closed platforms” that limit an organization’s choice of data, AI, and best-of-breed applications.

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Enhanced Security with the Release of Act! Premium v25.1

ACT

Building upon the innovations in Act! Premium v25, Act! v25.1 further boosts business effectiveness with more tools to enhance security, gain richer insights, improve communication, and refine overall usability. Enhanced security to keep sensitive data private Helping customers comply with an ever-growing list of data protection and privacy concerns is no small feat.

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Find Out How to Make Strategic Customer Engagement a Top Competitive Advantage in 2024

The Congruity Group

The Details In today’s dynamic business environment, where customer expectations are continually evolving, building and maintaining strategic customer relationships is critical to organizational success. Led by Tony Bodoh and Juli Clark of The Congruity Group and special guest, Mark Williams, from McKinsey & Company, t his free webinar is designed to equip the C-Suite, Sales, and Customer Success leaders with the insights and tools necessary to validate alignment with your most strategic cu

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Adopting artificial intelligence in your sales process

PandaDoc

Do you feel like your selling job is becoming harder and harder over time? Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. There are significant reasons why today’s fast-changing sales environment is making your job more difficult, including skyrocketing buyer expectations forcing sales reps to become trusted advisors, a switch from reactive adaptation to proactive prediction strategy, and widespread adoption

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How does Field Service Automation benefit your business?

Apptivo

" title=" Key Customer-Centric Field Service Metrics" data-src="[link] /> 1. What is Field Service Automation? 2. 5 benefits of Using Automation in Field Service 3. Why do service companies use Field Service Automation Software? 4. Why choose Apptivo for your Field Service Automation Platform? 5. Conclusion Time is money in the business world, and inefficiency may lose a company a lot of money.

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Sales software for small business: 10 of the best options on the market today

PandaDoc

In the modern marketplace, leveraging sales software for small businesses can make a world of difference. In this article, we explore a host of solutions designed to help SMEs streamline their processes, boost productivity, and drive revenue growth. Key takeaways: Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation.

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ReviewTrackers Integrates with Apple Business Connect to Enhance Customers’ Listings Accuracy and Consistency

ReviewTrackers

ReviewTrackers integrates with Apple Business Connect, empowering businesses to achieve higher accuracy and consistency of business data on location place cards within Apple Maps.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Empowering Education: The Impact of Student Feedback

Customer Think

Empowering Education The Impact of Student Feedback[/caption]Effective teaching is a dynamic process that continually evolves with the changing needs of students and advancements. One such invaluable source of insight for educators is feedback. When it comes to improving teaching, collecting feedback from students is an often-underutilized treasure trove of information.

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Why Every Customer Success Manager Needs Playbook(And How to Build One)

SmartKarrot

Customer Success Managers are at the heart of retaining and growing customer accounts. They help clients get value from the product or service. This is tied back to increased revenue and customer loyalty. Yet, despite its importance, Customer Success Management often lacks the structure and standardization found in other roles like sales and marketing.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. AI is clearly top of mind for marketers. But it can also be a distraction that keeps marketing pros focused raptly on it and turning their attention away from other compelling technologies and trends that should be on their radar screens.

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Boost User Engagement with This Proven Playbook

SmartKarrot

In this post, we explore how to boost user engagement with a proven playbook. Acquiring new customers is only half the battle in today’s extremely competitive market. To retain and grow your customer base, you need to focus on customer success and user engagement strategies that keep customers delighted and loyal. This comprehensive playbook will provide you with actionable insights to drive user engagement and achieve your desired outcomes. 1.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.