What is Customer Centricity and Why it isn’t the destination?
DemandFarm
OCTOBER 3, 2023
Customer-centric companies are 60% more profitable than companies that aren’t. And, this isn’t just a fleeting initiative, it’s a never-ending journey that has a set of philosophies and practices. What does customer-centricity truly mean? In a digital-first world, where personalization and understanding of customer needs are paramount, customer centricity is about providing personalized, connected customer experiences across all channels — before, during, and after every transaction.
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