Red Star Kim

AUGUST 1, 2023

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. Delegates were from law and accounting firms with a variety of reasons for attending: a new role or career change, approaching the annual planning cycle, creating a M&BD function scratch, convincing the board to plan, expanding into new territories and the desire for fresh ideas.

Decision-making 130

Decision-making Marketing Business Planning Management 130

The Center for Sales Strategy

AUGUST 1, 2023

In this episode, we’re taking a good look at the Development section of the latest Talent Magazine from The Center for Sales Strategy. Here to help Matt determine the best ways to go about developing your people are Stephanie Downs and Kelly George. Together, Stephanie and Kelly highlight some amazing points to think about, like: Why employees want to be coached rather than managed.

Management 97

Management Sales 97

Customer Think

AUGUST 1, 2023

Source: Canva free Every industry has an abundance of email newsletters. It’s not hard to see why. Virtually everyone checks their email inbox daily, with many people taking multiple looks day and night. Therefore, it’s not enough to just send out emails. You’ll need an effective email newsletter that people care about.

Digitalization 98

Digitalization Marketing 98

Envisio

AUGUST 1, 2023

Having a publicly-available performance dashboard is one the best ways that local governments can build trust with the community and elected officials while engaging employees. But getting started can be daunting. In this post, we’ll share some of our favorite city and county government performance dashboards, and why we love them. You’ll see that the very best local government dashboards tell a story.

Government 98

Government Decision-making Co-Creation Finance 98

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Customer Think

AUGUST 1, 2023

Optimizing customer experience is table stakes these days, as we all know. Doing so consistently, and in a way that balance organizational strategy with competitive pressures, and customer expectations in a consistently improving way can be a challenge, however.

Customer Experience 96

Customer Experience Organization 96

The Great Game of Business

AUGUST 1, 2023

I’ve wondered for a long time about whether leaders are born—or can they be made? I’ve seen a lot of so-called leaders come and go over the course of my decades of covering business as a journalist. One of my takeaways has always been that anyone using a position of authority or a big fancy title to tell people to do something doesn’t count as leading.

Management 84

Management Leadership 84

SBI Growth

AUGUST 1, 2023

As sales managers, it's easy to get caught up in the day-to-day hustle of achieving immediate results. However, true leadership requires adopting a long-term vision that can propel your team to new heights of success. Today, we present you with a powerful 4-step process to develop and achieve a sales vision that will drive your team's performance and help you outpace the competition.

Leadership 62

Leadership Sales Sales Management Management 62

Customer Think

AUGUST 1, 2023

Just as retail technology is rapidly evolving, so are the industry’s customer expectations. The fact is that personalization is being prioritized like never before, with recent research showing that 71% of consumers expect companies to deliver personalized interactions.

Customer Experience 88

Customer Experience Retail Prioritization 88

LinkedFusion

AUGUST 1, 2023

Are you a recruiter searching for the best talent for your company? Or maybe a sales representative of your company trying to find that perfect prospect to sell your products or services? Well, then you should know about the LinkedIn X-Ray search, which can significantly advance your LinkedIn search. LinkedIn X-Ray Search is a way of searching on the web using advanced search operators, Boolean Operators, and parenthesis.

Management 52

Management Sales Marketing 52

Customer Think

AUGUST 1, 2023

Zip through the bustling streets, feeling the wind in your hair and the thrill of adventure! Are you ready to embark on a journey through the world of scooter rental apps? Look no further as we present our exhilarating comparison guide, “Exploring Different Scooter Rental App Options.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

LinkedFusion

AUGUST 1, 2023

Know about the ways in which you can send private messages to lead on LinkedIn? Do you want to send a message to your 2nd or 3rd level connection or some who you are not connected to on LinkedIn? Don’t think that you are alone in this! Many people have this query about the options to send messages to leads and prospects they are not connected to. In this blog we will walk you through types of LinkedIn messages – and how you can send messages to leads and prospects , plus the different type

B2B 52

B2B Communication Marketing Sales 52

Customer Think

AUGUST 1, 2023

Capital has been getting ‘cheaper’ over the years. To navigate the global pandemic governments across the world have been printing money. In fact almost a fifth of ALL US dollars were created this year ([link] I’m sure value investors across the world over are at odds with this – wealth destroyed/ depleted at alarming rates.

Investors 52

Investors Government Customer Experience 52

Strategic Communications

AUGUST 1, 2023

Chris is in the market for a new car. Chris, like most consumers, is broadly aware of the many types of cars on the market and can see them on the road, on car lots, in advertisements, and online. While deciding which car to buy, Chris not only draws on his own awareness that has been created through these channels, he is also likely to become much more proactive in seeking information—asking family, friends, neighbors, and colleagues for their advice; perusing review sites; following hashtags o

Digitalization 52

Digitalization Decision-making Marketing Communication 52

Customer Think

AUGUST 1, 2023

Years ago, I was asked by one of my clients to make their business go viral. Essentially they wanted to create a fad so that their brand and associated products would fly off the shelves.

Supply Chain 52

Supply Chain Management 52

Advertisement

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

Meetings

ReviewTrackers

AUGUST 1, 2023

AI surveys help your brand capture customer feedback, leading to actionable data, insightful responses, and transformed customer experiences.

Customer Experience 26

Customer Experience 26

Customer Think

AUGUST 1, 2023

In a recent article for martech.org, Christopher Penn wrote, "Everything in marketing is measurable, from top to bottom, from brand to customer satisfaction to purchase - you can measure 100% of marketing." He argued that when people say some aspect of.

Marketing 52

Marketing Digitalization 52

Apptivo

AUGUST 1, 2023

1. What is Social CRM? 2. How Traditional CRM differs from Social CRM? 3. Why does your business need Social CRM software? 4. Tips for incorporating a social media CRM for businesses of any size 5. Summary Social media is no longer just a place for personal connections and photo sharing. It has turned into an effective tool for businesses and brands to interact with the public.

CRM 52

CRM Digitalization Media Advertising 52

Customer Think

AUGUST 1, 2023

AI-Driven SaaS Platform Continuously Detects and Reports Impostors to Reduce Fraud, Protect Brand Reputation

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Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Customer Think

AUGUST 1, 2023

Authenticity is an essential part of an experience. However, authenticity is more complicated than you might think at first. We are discussing authenticity here because one of our podcast listeners asked us to discuss it. They are struggling with it in their experience and want advice on authenticity. Now, it seems simple.

Business Growth 40

Business Growth Customer Experience 40

Customer Think

AUGUST 1, 2023

Most people play the dating field before committing to the “one.” When it comes to their retail commitments, however, the “one” is usually many companies selling many things, in many ways. Consumerism, by nature, is polyamorous. A shopper may feel “loyal” to each retailer, but in reality it’s “poly-loyalty.

Retail 52

Retail Meetings 52

Customer Think

AUGUST 1, 2023

As an original thinker, I think in systems or, as some systems thinkers call it, ‘thinking in circles’. The main difference between systems thinkers and serial thinkers is the scope of what we notice. Standard thinking is sequential.

Innovation 52

Innovation 52

Customer Think

AUGUST 1, 2023

E-commerce website owners now have an unparalleled word-of-mouth tool to simplify the referral sharing process

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Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

Sales