Sun.Mar 12, 2023

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The Time is Now: Why Your Brand Needs AI to Enhance CX

Customer Think

Today’s retail market is increasingly digitized and saturated with competitors, making customer experience (CX) a critical part of the customer journey. In fact, a recent study shows that 75% of shoppers prefer to buy from brands that personalize their purchasing experiences.

Retail 144
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Mobile Messaging Will Help Solve Call Center Agent Burnout

Customer Think

Jobs in every sector have seen some attrition recently, and this has placed an enormous strain on workers in every sector, including those working in call centers. In these challenging times, call center agents are managing very real worries of their own while dealing with stressed out consumers.

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How Best to Achieve Predictable and Scalable Growth

Customer Think

(Image credit: Totango) Today, change seems to be the only constant and even as budgets continue to tighten, customers still expect you to deliver faster, better, and cheaper.

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Who from Your Company Should (and Should NOT) Attend Your Next Customer Advisory Board Meeting

Customer Think

We are often asked by customer advisory board (CAB) practitioners who from their own companies should be invited to attend their initial or next CAB meeting.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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How social media marketing can be used to make sales

Customer Think

People often ask me: “Does social media marketing really lead to sales?” My answer always starts with this: “Yes, you can make sales directly from social media if you are selling a business-to-consumer (B2C) product or service. But if you are selling a.

Media 75
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How Ugg, Lowe’s, Publix and Others Reward Customers With Freebies

Customer Think

At a time when consumers appear to be nickeled and dimed at every turn, one shiny apple can be a pretty persuasive freebie. Just ask the parents who eat at the Rib & Chop House, a chain of restaurants that operate throughout the Rocky Mountain region.

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Top 10 Keys to Determining and Improving Your Ideal Win Rate

Customer Think

What kind of car should you drive? Answering that question with anything other than, "It depends," is irresponsible because there are so many variables. Choosing a car depends on budget, family size, how much stuff you load into your car, the len.

Sales 52
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The four pillars of a powerful customer value proposition

Customer Think

The following article was first published in the March 2023 edition of the always-excellent Top Sales Magazine - there's a subscription link at the bottom of this article.:A key theme of this edition of Top Sales Magazine is selling on value rathe.

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Cultivate and Grow “Devotee” Customers

Customer Think

It’s no secret the retail industry is competitive. Every brand out there is looking for larger market share, more loyal customers, increased revenue, and lower churn, among other things. In such a MMA fight type atmosphere one area of opportunity is up for grabs each year, or really each minute.

Retail 52
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Connected Experiences Require You to Connect Your Silos: Here’s How

Customer Think

I originally wrote today’s post for Medallia. It appeared on their site on December 14, 2022. Fact: Your brand has connected customers. That shouldn’t be a surprise. These are customers who interact with your brand via your website, their mobile pho.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Does Value Creation Need Financial Incentives?

Customer Think

When you wake up in the morning do you say I will Create Value today? Before you can think of financial incentives for Value Creation, it is important that Value be understood and recognized and also be measured. As you read further, you will relate to these important aspects of Value Creation. Studies have shown that incentives do not improve the innovativeness of creative people.