Tue.Mar 26, 2024

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Are Customers Telling Brands About Their Experiences?

Customer Think

Earlier this week, Marketing Charts shared the results of a study conducted by Qualtrics XM Institute that looked at whether or not customers shared feedback about their experiences – and with whom or how they shared that feedback.

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Eliminate the Disconnects that Undermine Your PMO’s Value

Planview

We talked about how the PMO can be one of your organization’s greatest strategic value drivers. But how do you ensure your PMO is actually equipped and capable of achieving your desired business outcomes? In this post, we will discuss how you can get the most value from your PMO. And it starts with understanding the purpose they play in your organization.

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The Future of SEO: Ethical Practices and AI Integration in 2024

Customer Think

Are you tired of using outdated SEO practices that fail to keep up? Each day, search engine algorithms become more advanced and sophisticated, leaving traditional SEO methods in the dust.

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How to Create a Helpful Frequently Asked Questions Section

Groove HQ

Every customer is unique, but sometimes there are common denominators. In the case of customer support, they are in the form of questions that everyone asks, or at least a notable majority do. Even if the information is in onboarding, or seems obvious to the product team it might a perfect case for your FAQ […] The post How to Create a Helpful Frequently Asked Questions Section appeared first on Groove Blog.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Elevating Customer Engagement Through Life Stage Marketing

Customer Think

Comprehending customers’ journey through life stages—infancy, childhood, adolescence, adulthood, and old age—is vital for crafting an exceptional customer experience. This strategy not only boosts customer engagement but also guarantees that marketing messages are customized to address the changing needs of individuals in different life phases.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Wholesale distribution plays a critical role in the modern economy, linking manufacturers and retailers. Successfully capturing markets and retaining customers is, therefore, central to the growth and stability of a wholesale business. Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term.

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Don’t Blame Technology for Process Failures

Excelerate

Have you ever felt like you're stuck in a workday twilight zone, endlessly having déjà vu moments talking about and trying to fix the same issues? Then, someone will suggest a magical solution: "A new system or system change will do the trick!" It sounds promising at first, but the truth is, technology is only as effective as the processes it is meant to support.

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AI for Business Transformation I Use AI as Your Mission Multiplier

OnStrategyHQ

Artificial Intelligence (AI) is the hottest topic in 2024, just as in 2023, and will most likely continue to be in 2025 and beyond. We are witnessing the beginning of a shift that will impact the world for years to come. So, what does that mean for your organization? The transformative power of AI for business is a tangible reality for organizations and companies to multiply their mission and gain a competitive edge.

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Homicide Detective Makes Best Case for Sales Process

Customer Think

Although this is an article about sales process, the first two paragraphs have more to do with religion than sales. To fully understand this powerful analogy, you’ll want to read the next three paragraphs and allow me to make my case. It will be worth it!

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Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks

Flevy

Business frameworks and methodologies are structured tools to approach complex, but common business challenges. They allow us to cut through noise, zero in on the key issues, and facilitate the development of insightful recommendations. The importance and usefulness of business frameworks in the consulting world—especially among the global strategy firms—cannot be overstated.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Are Medicine Delivery Apps Revolutionizing the Healthcare?

Customer Think

Imagine this: You’re feeling under the weather, but a trip to the pharmacy feels like a mountain to climb. Running out of refills? Stuck waiting in long lines? What if there was a way to get your medications delivered straight to your door? Medicine delivery apps are here to revolutionize healthcare!

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Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

In today’s competitive business landscape, the role of pre-sales strategy in driving business success cannot be overstated. It serves as the foundation for establishing strong customer relationships, understanding market dynamics, and ultimately closing deals that drive revenue growth. Let’s delve into the importance of pre-sales strategy and its impact on overall business success.

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The Art of Customer Crisis Handling: 5 Rules to Stay Cool and Win

Customer Think

Listen to the podcast: Sometimes, things go wrong despite your best efforts. This situation happens everywhere. Even the most well-managed companies will have things go wrong. So, it’s not a matter of if but when regarding a customer crisis. Too many organizations do not plan for a customer crisis, and I want to change that.

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THRIVE: A new era for executive education - Part 1

Cranfield Executive Development

Cranfield creates an innovative and bold new programme to reset the direction of executive education - THRIVE: Passion, Purpose, Performance.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Acqueon and Cresta Launch AI-Powered Revenue Generation and Recovery Solution

Customer Think

Solution to help enterprise customers generate more revenue through powerful, secure conversations

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THRIVE: A new era for executive education - Part 2

Cranfield Executive Development

Cranfield creates an innovative and bold new programme to reset the direction of executive education - THRIVE: Passion, Purpose, Performance.

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Sagility Acquires BirchAI, a GenAI Company in the Healthcare Space

Customer Think

Sagility to transform member, patient and provider interactions using BirchAI's SaaS platform

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THRIVE: A new era for executive education - Part 3

Cranfield Executive Development

Cranfield creates an innovative and bold new programme to reset the direction of executive education - THRIVE: Passion, Purpose, Performance.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Hyperlocal ecommerce delivery- Has it become every business’s inherent need?

Customer Think

Introduction There is little doubt about the fact that the ecommerce landscape is undergoing a dramatic shift. While traditional giants like Amazon and Shopify continue to dominate the landscape, a new breed of solution is gradually emerging— hyperlocal ecommerce delivery platforms.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

Wholesale distribution plays a critical role in the modern economy, linking manufacturers and retailers. Successfully capturing markets and retaining customers is, therefore, central to the growth and stability of a wholesale business. Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term.

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Beyond the Price Tag: What Really Matters in Strategy Management & Execution Software

ClearPoint Strategy

Explore the critical factors beyond cost in selecting strategy management and execution software. Learn how it drives success beyond the price tag.

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Netigate acquires Lumoa to better harness the power of feedback

Customer Think

Giving birth to a new leading European experience management solution

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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6 Expert Tips for Strategy Execution Success

ClearPoint Strategy

Gain insights from industry leaders with six expert tips for successful strategy execution. Elevate your business strategy with proven practices!

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Learning from your failures POV Customer Success

SmartKarrot

As someone deeply entrenched in the realm of customer success , I’ve encountered numerous instances where failure seemed imminent. Yet, these moments of crisis became opportunities for transformation and growth. Embracing chaos, actively listening, and fostering alignment among stakeholders have been pivotal in turning the tide. But how do we navigate these turbulent waters and emerge stronger?

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What is a sales pipeline — and how can you build and optimize yours?

PandaDoc

Imagine you’re playing a video game where your goal is to guide a character through different levels until they reach the final stage. In the world of sales, salespeople are engaging with potential clients to guide them from the top of the sales pipeline, when they first discover a product or a service (level 1) to the bottom of it, the post-purchase stage (the final level).

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