Thu.Feb 02, 2023

article thumbnail

How to tie CX to business success in three simple steps

Customer Think

In 2022, the Forrester CX Index dropped for the first time in years, with nearly twenty percent of US brands seeing a drop in customer experience. Towards the second half of 2022, an increasing number of companies fear a recession an.

article thumbnail

From Difficult Conversations to High-Value Dialogue

Vantage Partners

Even in the best of times, we sometimes need to engage in difficult conversations with important customers. In turbulent times, triggers abound that can escalate difficult conversations into a “cycle of mutual dismissal.” In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

When Customer Personas Meet Customer Data

Customer Think

How to manage personas in your CDP to get more personalized campaigns As a retailer, you likely have a good understanding of your target customers, including their demographics, behaviors, and preferences. This understanding can be further enhanced through customer personas, fictionalized representations of your ideal customers based on real data.

Meetings 112
article thumbnail

From Difficult Conversations to High-Value Dialogue

Vantage Partners

Even in the best of times, we sometimes need to engage in difficult conversations with important customers. In turbulent times, triggers abound that can escalate difficult conversations into a “cycle of mutual dismissal.” In this article, published in the Winter 2023 issue of SAMA Velocity Magazine, Jonathan Hughes, David Chapnick, and Ben Siddall explain how to break out of this destructive cycle and transform even the toughest ones into productive discussions.

article thumbnail

2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

article thumbnail

How to Overcome a Possible Economic Recession with Continuous Improvement

Kainexus

At the outset of 2023, concerns about economic conditions and a possible worsening recession are top of mind for most business leaders. Interest rate increases, GDP shrinking, and rising inflation alongside low unemployment rates have left many uncertain about how to manage resources, retain talent, and find a way to grow during the next year.

article thumbnail

Latest Podcasts: Building From Within

Force Management

The roadmap for building effective teams begins with the leader. As sales leaders, we can only command the best possible team when we're operating at our own maximum potential. This month’s guests on the Revenue Builders podcast give insight on the essential building blocks for creating company cultures where teams thrive and exceed collective goals.

Sales 73

More Trending

article thumbnail

Is the Hybrid Work Model the Future of Remote Work?

ACT

Working from home helps employees improve productivity by cutting commute times and eliminating distractions. That, in turn, motivates them to get more work done faster. Another perk is that they often have the flexibility to modify their work hours, making room for other interests and responsibilities. But these benefits come at the cost of face-to-face time and employee engagement.

article thumbnail

I told the agent I was sorry

Customer Think

I was on the phone with an agent on a support line the other day and I told her that I was sorry. No, I didn’t apologize… I’d done nothing wrong… Yes, I was upset, I was disappointed, I was frustrated. But I’d treated the agent with the utmost respect.

65
article thumbnail

5 Key Marketing Benefits of a CRM System

ACT

Have you ever noticed how some brands always pitch you the right offers at the right time and price ? That’s one of the benefits of CRM software. The best CRMs help small business owners collect, organise, and manage customer data. They also provide valuable insights to help you define sales processes and design marketing campaigns tailored to your audience’s needs.

CRM 52
article thumbnail

2 things we always need to know about every sales opportunity

Customer Think

Every competent salesperson recognizes the importance of accurately qualifying every sales opportunity.But I want to suggest two other things that we also always need to know about every sales opportunity - and they relate to the nature of our prospect.

Sales 65
article thumbnail

How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

article thumbnail

Good Morning, Sales: Overcome the Ever-Changing Expectations of the Sales Role

Arpedio

March 23, 2023 - 8:45 - 10:15 AM Overcome the Ever-Changing Expectations of the Sales Role We’re thrilled to invite you to our second session of Good Morning, Sales with guest speaker Dr. Selma Kadić-Maglajlić. Sign up here Session overview About the Session Speaker: Dr. Selma Kadić-Maglajlić Selma Kadić-Maglajlić is passionate about helping companies optimize their strategic sales and marketing decisions by using meaningful and rigorous analytics and primary research.

Sales 52
article thumbnail

How Integrating Your Accounting Software with CRM Will Keep You Organized & Optimized in 2023

Customer Think

2023 is in full swing and, as with every year, the goal for small and medium-sized businesses (SMBs) is to improve over the year prior and achieve new benchmarks, likely regarding conversion rates, customer experience and, of course, the company’s bottom line.

article thumbnail

Research report: 6 keys to gaining customer trust in B2B

Mercuri International

Trust has always been an important factor in business success. But never more so than now. At a time when mistrust of business is on the rise, trust is also becoming the new currency. But what exactly is trust and how do we win the trust of our customers? Mercuri International, in its latest study The Future State of Trust , has identified 6 critical keys to gaining customer trust and therefore increasing competitiveness.

B2B 52
article thumbnail

Ease the Transition: 5 Struggles of New Leaders

CMOE

Having technical expertise and knowledge does not mean that a person has leadership skills. Rather than only being able to manage, a leader’s success is measured by their capability of bringing people together under a collective purpose and vision. The transition periods of new leaders can be difficult because many are not taught the skills to meet these new expectations.

article thumbnail

1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

article thumbnail

How to Make a Hybrid Sales Approach Work for You

Corporate Visions

Research-backed ways to improve your chances of maintaining a successful hybrid sales approach now, and in the future. The post How to Make a Hybrid Sales Approach Work for You appeared first on Corporate Visions.

Sales 52
article thumbnail

Take Time to Reflect on 2022 – Part One

Customer Think

“It’s wise to reflect upon the things we’ve learned. If we don’t, we’ll soon forget them.

article thumbnail

6 Winning Sales Steps

The Center for Sales Strategy

I 'm a planner. Whether it's a project, a vacation, or my daily routine, I LOVE putting together plans that will help me execute the operation perfectly. As a family, we love going to Disney World. We visit the most magical place on Earth about once a year, and every time, I spend hours researching where we will stay, what parks to visit on which day, and which fabulous restaurants to dine at.

Sales 21
article thumbnail

Lavender Announces $13.2 Million in Funding to Create Email Intelligence Category for Sales Teams

Customer Think

Company to expand team and introduce new AI-powered features

Sales 59
article thumbnail

ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

article thumbnail

10 Principles of Cost Transformation

Flevy

Cost Transformation is a reality that every organization has to face, several times, in its period of existence. Proper and enduring Cost Transformation provides an opportunity to reformulate an organization’s complete course. It may result in divestiture of established businesses , even profitable ones, if they do not match the Strategy or the enterprise’s most distinguishing capabilities.

article thumbnail

Best Small Business CRM: Empower Your Small Business with Insightly

Insightly

As a small business, you’re used to wearing many hats. You understand the value of your time and its impact on generating more leads and turning those leads into customers. Every advantage you gain in this regard can prove vital to the survival of your business. Customer relationship management (CRM) systems simplify the process of managing your customer data and relationships so that you can focus on what you do best.

article thumbnail

Personalized In-App Rewards for Customer Loyalty: 2023 Trends, Benefits, and Infographic

Customer Think

Original image by ©2023 Wallet Factory Do you want to increase your customer loyalty and give your customers more reasons to keep coming back? It is no secret that regular customers are one of the greatest assets for any company. It’s time for you to create a unique reward program for your business.

76