Tue.Sep 19, 2023

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Key Account Management KPIs: The Good, The Bad & The Ugly

Account Manager Tips

Are your key account management KPIs helping or hurting performance? Learn how to develop strategic metrics to improve customer retention, increase revenue, and drive growth.

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7 Mundane Sales Tasks You Can Skip with AI [& How to Do It]

Hubspot Sales

McKinsey Institute reports that one-fifth of sales functions could be automated with artificial intelligence (AI). Before you close this tab to panic-update your resume, wait till you hear which fifth: writing cold emails, entering call notes in your CRM, and scheduling calls. If these tasks make you groan inside (or out loud), you aren’t alone. Sales pros spend hours a day on manual and administrative tasks.

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Key Account Management KPIs: The Good, The Bad & The Ugly

Account Manager Tips

Are your key account management KPIs helping or hurting performance? Learn how to develop strategic metrics to improve customer retention, increase revenue, and drive growth.

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4 Actions Framework

Flevy

A multitude of industry sectors find themselves ensnared in relentless competition as organizations strive vigorously, frequently contending over identical attributes, all the while presenting comparable goods or services. This fiercely competitive environment has clear and accepted boundaries with well-defined competitive rules. Companies strive to surpass their competitors and capture a larger portion of the product or service demand in this environment.

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Tailscale’s $113M success with Avery Pennarun

Zendesk

Finding the right customers—especially ones who choose your offerings over an industry favorite—is one of the most important challenges for business-to-business (B2B) startups. Avery Pennarun, CEO and co-founder of VPN serviceTailscale, has first-hand experience with this criticality after launching his first startup, Net Integration Technologies (Nitix) back in 2001.

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Shifting from Compliance to Commitment: Leadership Excellence with CEO Mark Parrish

Kainexus

Here is a summary of the webinar presentation by Mark Parrish titled " Building Cultures of Commitment. " In the webinar, Mark gave a 20-minute presentation that was followed by a robust Q&A period for the rest of the hour. View the entire webinar here.

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AI Has Taken the Boardroom by Storm. Here’s What You Must Know.

Planview

Pallab Chatterjee, Ph.D., is an internationally recognized high-tech executive with decades of experience in corporate general management, governance, strategy, technology, and operations. Dr. Chatterjee Is currently chairman of 3 Lines VC, a boutique venture capitalist firm specializing in investments in AI-focused companies in the US and India. He also serves as a Planview Executive Advisor.

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Vanity Metrics in Social Media (How They Fail to Win Customers)

Customer Think

It often appears as if the promised land of social media, with its tantalizing lure of reaching more customers, seldom delivers for businesses. You pump out posts, interact, and run ads, all in an effort to connect with your audience. Yet, you find that in terms of real-world sales, the returns are less than promising.

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6 tips for managing rapid business growth and expansion

ACT

In increasingly competitive market conditions , focusing on growth is the only way small businesses can survive and thrive in the long run. However, growing a business with limited resources comes with several challenges. When you grow your team, acquire new assets, or invest in better tools and systems, you can face business challenges like reduced profitability, employee demotivation, and inefficient customer support.

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How to Use Sales Qualification Frameworks to Maximize Selling Time

Customer Think

Over the past several months, I’ve spent more time at my satellite office on the East Coast. It’s a beautiful location that sits along a tidal river whose shores I walk most evenings.

Sales 64
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Introducing SMS4Act! – Unlocking new avenues of communication

ACT

In the ever-evolving landscape of business communication, staying connected with customers and prospects is essential for growth and success. While emails have been the standard mode of correspondence, there’s a game-changing alternative that boasts open rates more than four times higher – SMS text messaging. What is SMS Text Marketing? SMS text marketing, also known as text message marketing or SMS marketing, is a form of marketing that involves sending promotional or informational messa

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Are Machine Customers Revolutionizing the Customer Experience Landscape?

Customer Think

By 2026 1 in 5 customer interactions that come through the contact centre will be from machines. The increase in non-human interactions is being driven by the proliferation of digitally-enabled devices and will trigger a seismic shift in how brands interact with customers.

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Gorgias Pricing Explained: Features, Plans, and Alternatives

Help Scout

Need to know how Gorgias pricing really works? Read our breakdown of Gorgias pricing, features, and the best help desk alternatives for Shopify users.

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The Skeleton In Halloween’s Closet Is All About Size: 6 Ways To Fix It

Customer Think

Can a 12-foot skeleton be bested by a fun-sized candy bar? Thanks to shrinkflation, it may. Yes, Home Depot’s giant lawn ornament, nicknamed Skelly, sold out in July for the fourth consecutive year that the retailer offered the early release.

Retail 53
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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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What is a Marketing Playbook? Where can I Download a Free Template?

SmartKarrot

Image Source Today, marketing is so complicated and fast-moving to the point that marketing teams are failing to reach their full potential when they don’t have a plan. For instance, there can be misinformation when two teams don’t agree on how to express your firm’s values, while deliverables created on a short notice can’t convert if you have not put in place central guiding principles.

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Enhancing Employee Engagement

Customer Think

Enhancing employee engagement is crucial for the success and growth of any organization. Engaged employees are more productive, motivated, and committed to their work, which ultimately leads to improved performance and higher levels of customer satisfaction. Here are some strategies to enhance employee engagement: Clear Communication: Effective communication is essential.

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Find the right CRM Strategy for your Industry

Insightly

What Is a CRM strategy? A CRM strategy is a prescribed method of leveraging the various features of your customer relationship management system ( CRM ) to propel your business forward. CRM strategies vary widely by the particulars of your unique business and its operation. However, there are some general strategies by industry/vertical that we will examine in this blog post.

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3 Ways AI Can Be Leveraged to Improve the Customer’s Experience

Customer Think

Businesses all over the world are clamoring to get a competitive edge in the dawning era of AI.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Find the right CRM Strategy for your Industry

Insightly

What Is a CRM strategy? A CRM strategy is a prescribed method of leveraging the various features of your customer relationship management system ( CRM ) to propel your business forward. CRM strategies vary widely by the particulars of your unique business and its operation. However, there are some general strategies by industry/vertical that we will examine in this blog post.

CRM 52
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Cresta Announces Expansion of Voice Platform Integrations to Include Hardphone Support

Customer Think

New offering brings cloud functionality and generative AI to on-premise contact centers

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Let’s say you’re the head of sales in a small company that recently launched a product. Your task as a sales manager is to market it. Your product is of service to the widest range of potential customers. But appealing to large audiences doesn’t help your business to reach sales goals, or generate and convert enough leads. Company management is concerned about the loss of money spent on a failed attempt to fulfill the existing sales strategy and now has to be extremely careful about strategizing

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Thanx Deploys Automated Cart Abandonment Marketing Campaigns for Restaurants

Customer Think

Brands see up to 10% revenue lift from improved conversion

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.