Tue.Nov 09, 2021

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From Transaction to Trust: Overcoming Today’s Top 3 Sales Challenges

Holden Advisors

Holden Advisors has the privilege of working with some of the top global sales organizations which affords us visibility into challenges that leaders in those organizations face on a daily basis. We're frequently asked about these common challenges because they might be applicable to issues encountered by other companies. The following represent the top three themes that we see across our sales performance engagements that Holden Advisors has encountered over the past 10 years.

Sales 195
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B2B Marketers: How to Win the Trust of Your CEO

Customer Think

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of your CEO, and for that matter, the rest of the executive team. Conversely, if you do not have this trust, your professional life can be quite painful. In my career, I’ve […].

B2B 137
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Sales Leaders' Top Challenges— Setting Clear Expectations

The Center for Sales Strategy

As a sales manager, here’s an easy concept to get your head around: sales performance improves when sales managers set clear expectations with each salesperson. Think about it, when sellers know what to do—and managers establish performance tracking metrics and leading indicators to monitor progress—life becomes easier for all involved. Simply put, when life is easier for a salesperson, they perform at a higher level.

Sales 104
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Evaluate Your Customer Service Performance with These 10 Essential Metrics

Customer Think

One of the most effective ways to stand from your competition in today’s competitive market is to provide stellar customer service. By evaluating relevant key performance indicators (KPIs) or call center metrics, companies can gauge how their customers perceive the support they receive from their organization. This article covers ten essential metrics or KPIs that […].

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2024, The Year of the Customer

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

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Buyer's Guide to Choosing the Right Customer Support Tool

Help Scout

Use this guide to identify your specific support software needs, understand the types of solutions to look for, evaluate your options, and get leadership buy-in.

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Economic Forecasters Predict a Strong 2022. Mostly

Customer Think

The success of any marketing plan depends largely on how well it accounts for the business and economic conditions that exist when the plan is executed. Therefore, as marketing leaders develop their plans for 2022, it's vital that they assess what th.

Marketing 118

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Are we worth it?

Customer Think

The biggest cost of any organization is that of the wage bill. While commercial organizations, seek to keep costs to a minimum, there is a tendency especially in large businesses, for staff salaries to be supressed while that of senior management to be inflated. For larger businesses, where the marketing function has expanded into various […].

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What is a sales budget? Use, example, and purpose

Zendesk

Every company needs a sales plan. Without a plan, it’s easy to lose track of sales goals, lose momentum, and ultimately, lose money. Sales budgets can help—they make it easier to form concrete sales plans and greatly simplify sales management. In this article, we’ll cover what a sales budget is, why it’s important, and how to best create one for your business.

Sales 93
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How to Avoid Deal Slippage – A Closure Plan!

Revenue Storm

I know you will all relate to this scenario! You take a deep breath. You are faced with the embarrassing and unenviable task of delivering bad news to your sales leader –the important deal you committed to in your sales forecast to close this quarter won’t in fact close this quarter after all. Just reading that may bring back an uncomfortable conversation!

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What’s Up with WhatsApp Improving Customer Experiences?

Customer Think

I’ve used Twitter and FB Messenger as a quick way to connect with companies whenever I have needed to, but over the last 2 weeks, I’ve used WhatsApp for the first time. I have found WhatsApp to be a great way to engage intuitively and conversationally and ultimately to get the issues I had resolved […].

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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How Can Leadership Create Culture in a Remote Company?

Kainexus

Long before COVID-19 disrupted everyday life across the globe, the shift to a more distributed, flexible, and agile workforce was well underway. In 2019, more than 4.3 million Americans worked from home at least part-time. Virtual work has grown by 115% in the last decade. The pandemic transformed remote work from an option to a requirement for millions of more workers overnight.

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The 3 Key Elements to an Employee-Retention Strategy

CMOE

Retaining your team is crucial to your organization’s success. Here’s what you can lose if your workforce members leave: Money: Turnover costs one-half to two times one person’s salary. Morale: With people leaving, team members might become overworked to compensate for the lack of workforce. As a result, this may produce low morale and a negative work atmosphere (as well as a greater likelihood that other employees will choose to walk out the door).

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Telephone prospecting: 10 steps towards a successful call campaign

Crank Wheel

Here are 10 steps on how many use cloud calling to guarantee a successful campaign

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Litmus Adds New Features Improving Automation, Personalization, and Workflow Capabilities

Customer Think

Enhancements to Litmus Proof, Builder, and Email Analytics solutions and its new Adobe and Intilery integrations help marketers drive revenue, convert business goals.

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1st, 2nd, and 3rd Party Intent Data: Which Is Right for You?

How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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Mining Your Junk Mail Folder for “Hidden Gems”

Strategic Communications

I was having lunch with a friend recently when the topic of email – and difficulty in getting that email to its intended destination—came up. She was surprised to learn that some of the items that might be going to her “junk mail” or “spam” folder might actually be relevant mail. I was surprised that she had never checked this folder to see what’s going in there.

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Apptivo Mobile Release Updates as of November 08, 2021 — iOS All-In-One Mobile App: v6.3.9

Apptivo

Apptivo is pleased to announce the newest upgrades in our All-In-One iOS application’s latest version 6.3.9 in the App Store. This iOS release is mostly concerned with UI stability and security action upgrades. Apptivo has been continuously upgrading our applications in multiple platforms to ensure that they remain stable and accessible across all platforms seamlessly.

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Build a Price Corridor using B2B Pricing Analytics – Example

QYMATIX

Pricing Analytics in B2B: The Price Corridor. Pricing policy decisions are of enormous importance for companies due to their straight impact on profits. However, the targeted and systematic design of price management poses considerable challenges for companies in many different industries. This article gives an overview of one fundamental tool for price analytics: the price corridor.

B2B 52
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Rocketlane Empowers Data-driven Decisions and Effective Management by Adding Time Tracking to its Customer Onboarding Platform

Customer Think

New module improves team efficiency, quantifies efforts accurately, prioritizes resources and optimizes processes.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

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Mastering Customer Loyalty and Elevating Overall Experience: An Interview with Parker Chase-Corwin, Senior Director, Customer Success & Support at Paytronix

Strikedeck

Parker Chase-Corwin, Senior Director of Customer Success & Support at Paytronix, talks about the importance of mastering customer loyalty and providing a differentiated brand service through customer success, in an interview with Vincent Manlapaz. The post Mastering Customer Loyalty and Elevating Overall Experience: An Interview with Parker Chase-Corwin, Senior Director, Customer Success & Support at Paytronix first appeared on Strikedeck | Customer Success Platform.

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How to Check and Interpret Your Reputation Score Card

ReviewTrackers

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Nov 09 – Customer Success Jobs

SmartKarrot

Role: Vice President of Customer Success Location: Palo Alto, CA, US (Hybrid) Organization: Spin Technology As a Vice President of Customer Success, you will lead the CSM team in driving user adoption, technical success, and long-term partnership with the customers. Manage the most strategic accounts, overseeing their more complex operations, building brand and service value, and developing relationships with key technology and business stakeholders.

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Travel chatbots: top examples that travelers and businesses love

Zendesk

How are travel companies performing today when it comes to support? In a recent experiment covered by NASDAQ , customer service quality was tested and measured across 3,000 of the top global travel and hospitality brands worldwide. Let’s just say there’s lots of room for improvement. To remove stress and surprise and delight customers with effortless experiences, companies are adopting AI-powered travel chatbots to engage with guests at every step of the customer journey.

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How to Leverage Intent Data for Better Outcomes

Speaker: Susan Spencer, Principal of Spencer Communications

Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.

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Focus-Driven Growth

Flevy

What makes companies great in their industries is sustained above-average Growth. Conventional approach to Organic Growth has business leaders extending their existing product lines and brands, as well as entering new geographic regions. This conventional Growth Strategy at some point in time starts failing to provide the results required to hold market leadership positions.

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10 Essential Tips to Develop Outstanding Internal Customer Service

SmartKarrot

The brutal truth is, it is impossible to build happy external customers when you have unhappy internal customers, i.e., your employees. . Every contact that your unhappy employee has with the customer will negatively impact the external customer relationships. Hence, it is imperative to develop internal customer service within the organization. . Before diverting our attention to the tips to develop internal customer service, let’s look at the definition of internal customers. .