Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. Thanks to Simmons & Simmons for hosting the event at Citypoint.

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Procurement Value Proposition Finance Artificial Intelligence 147

Vantage Partners

SEPTEMBER 8, 2023

In September, the first 10 products were identified for negotiation with Centers for Medicare and Medicaid Services. Some pharmaceutical companies are waiting to see how the litigation plays out, while others are preparing to negotiate based on assumptions about the final process. Any number of outcomes are possible, and planning for a set of the most likely scenarios will allow companies to identify accompanying strategies and tactics – and be prepared to act up against a potentially tight time

Negotiation 83

Negotiation Marketing 83

Force Management

SEPTEMBER 8, 2023

Last month, the Revenue Builders Podcast featured some hard-hitting tactical conversations about the journey to elite sales leadership and the decisions we make along the way. Dig in to the episodes below to get real-life advice from leaders who have been there and done that. These conversations cover everything from calculating business value for a prospect to defining a repeatable sales process that enables rapid scaling.

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Leadership Sales Leadership Decision-making Sales 96

Vantage Partners

SEPTEMBER 8, 2023

In September, the first 10 products were identified for negotiation with Centers for Medicare and Medicaid Services. Some pharmaceutical companies are waiting to see how the litigation plays out, while others are preparing to negotiate based on assumptions about the final process. Any number of outcomes are possible, and planning for a set of the most likely scenarios will allow companies to identify accompanying strategies and tactics – and be prepared to act up against a potentially tight time

Negotiation 83

Negotiation Marketing 83

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Sales Gravy

SEPTEMBER 8, 2023

A Great Modern Seller Leverages These 5 Skills In this podcast, Jeb Blount and Amy Franko discuss the importance of modern sellers having strong business acumen and an ownership mindset. They emphasize the value of being able to provide insight to executives based on knowledge of their organization, rather than regurgitating information that can be found online.

Leadership 94

Leadership Decision-making Organization Sales 94

Customer Think

SEPTEMBER 8, 2023

Heading into Apple’s WWD earlier this year, rumors rumbled that the titan tech company would unveil a drastically enhanced mobile wallet with iOS 17. The event came and went, and then shortly after, Apple released a video unveiling a couple of arguably minor new payment- and ID-related enhancements.

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Digitalization 126

Kainexus

SEPTEMBER 8, 2023

The business landscape constantly evolves, with changing customer preferences and market dynamics. Lean management encourages continuous improvement and adaptability, enabling organizations to respond quickly to shifts in the market and customer demands. This post provides a comprehensive and actionable guide on implementing Lean strategies and methodologies within your organization.

Management 84

Management Organization Marketing 84

Mercuri International

SEPTEMBER 8, 2023

Challenges and Opportunities for B2B Marketers. In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. Simply put, ChatGPT is an AI-based virtual assistant, trained to handle a variety of questions and answer them in a natural and conversational way. The response was huge.

Artificial Intelligence 64

Artificial Intelligence B2B Advertising Publishing 64

Customer Think

SEPTEMBER 8, 2023

Data serves as the basis for decision-making, strategy development, and operational efficiency in today’s digitally-driven society. The accuracy and integrity of the data, however, are what determine its value. Data that is inaccurate or corrupted can result in poor decisions, financial losses, and diminished customer confidence.

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Decision-making Digitalization 59

OnStrategyHQ

SEPTEMBER 8, 2023

Play Watch the video Q: How do you get CEO buy-in for a strategic planning process? A: CEO buy-in comes down to communication and collaboration. If you’re leading a process in collaboration with a CEO, ensure you provide the CEO with plenty of opportunities to communicate and provide one-on-one feedback throughout the process. Ensure your conversations are strategic and purposeful and that they clearly demonstrate the value of the strategic planning process.

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Brainstorming Stakeholders Decision-making Communication 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

B2B

Customer Think

SEPTEMBER 8, 2023

Well, this turns out to become a column about how to leverage the value that generative AI can deliver while avoiding the perils that loom when either the vendor that we trust or we, ourselves, deviate from the right path.

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Customer Think

SEPTEMBER 8, 2023

Data collaboration. You may be familiar with the term. But do you know what data collaboration is and how critical it can be in growing your business – and your reputation as a marketing leader?

Digitalization 56

Digitalization Marketing Leadership 56

Customer Think

SEPTEMBER 8, 2023

As we traverse the fast-paced lanes of the business world, the art of adapting to evolving dynamics remains paramount. Customer experience (CX) has become the linchpin of success, shaping brand-customer relations, driving loyalty, and determining long-term profitability. As we usher in 2024, a fresh set of trends emerges, signaling new opportunities and challenges.

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Profitability Customer Experience 69

Customer Think

SEPTEMBER 8, 2023

In the ever-evolving world of business, staying competitive and ahead of the curve is crucial. One of the ways companies are achieving this is through the adoption of AI-driven sales tools. These tools offer insights, automation, and predictive capabilities that empower sales teams to make more informed decisions, streamline processes, and ultimately, boost revenue.

Marketing 59

Marketing Decision-making Sales 59

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