The Center for Sales Strategy

AUGUST 21, 2023

Strong selection is about identifying an individual whose talents, skills, and experiences best align with what leads to excellence in your job role. Much like looking for a round peg to go in a round hole, great hiring begins by examining the open position and considering which candidate is the best match for the company, the team, and the open position.

Decision-making 113

Decision-making Leadership Organization 113

Hubspot Sales

AUGUST 21, 2023

You have your list of names and phone numbers. Before the end of the day, you need to make 100 calls. Your sales manager has given your team a big pep talk encouraging you to dial, dial, dial. Now all you need is a cold call script. And not just any script … the best cold call script ever. But before I give you the keys to the castle, let's learn more about cold calling and look at a typical cold call.

Value Proposition 98

Value Proposition Decision-making Software Software 98

The Great Game of Business

AUGUST 21, 2023

Transparency goes a long way for not just your employees but your business as well. Being transparent with your employees is often underestimated, yet it can be a powerful tool for creating a productive and positive work environment.

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81

Hubspot Sales

AUGUST 21, 2023

It's finally happened. You've started a new business, and your customer base is starting to expand. But even though you're making progress, you still feel like you could be doing better. There's a whole world of untapped potential around you — prospects you know would benefit from your product or service. And the issues you're running into are less about your solution's soundness and more about how you can reach your potential base.

Value Proposition 98

Value Proposition Media Decision-making Communication 98

2023's struggles fueled a shift: companies are ditching wasteful strategies in favor of data and AI-powered growth. Enter 2024, the year GTC takes center stage. Discover 5 ways a customer-centric approach unlocks new revenue and delivers lasting success.

Account Management Skills

AUGUST 21, 2023

Welcome to episode 92. This episode is for you if you’re curious to know how an SEO strategy agency is using AI tools to reduce the amount of repetitive, tedious tasks and free up the team to work on more of the strategic thinking for their clients. Dale Bertrand , Founder and President of Fire&Spark shares with me: • How AI tools have reduced his team’s workload and improved efficiencies • A step by step breakdown of his internal automated workflow • Why creating predictive models might end

e-Learning 52

e-Learning Digitalization Publishing Account Management 52

Hubspot Sales

AUGUST 21, 2023

When it comes to sales prospecting , it's more important than ever that you write concise, effective communication. According to Statista, we’re expected to send and receive over 333 billion emails daily by the end of 2022 — meaning it's not easy to get noticed in someone's email inbox. Even if you do get your prospect’s attention, you can’t expect them to read your long, fluffy emails filled with the buzzwords of the day when they have many other emails to open.

Sales 98

Sales Decision-making Value Proposition Meetings 98

Hubspot Sales

AUGUST 21, 2023

Price negotiation is central to virtually every sales process, and understanding how to properly prepare for one can be a big help in reducing stress and improving results — especially if you're new to the process. You want to create a scenario where you and your prospect arrive at an agreement within a reasonable timeframe with as few surprises as possible — and being able to get there consistently starts with solid preparation.

Negotiation 76

Negotiation Decision-making Sales Management 76

LinkedFusion

AUGUST 21, 2023

Setting appointments is more than meets the eye. If you believe that prospecting is just about picking a name from a list and locking in a meeting, well, there’s some not-so-great news for you. Building an efficient b2b appointment-setting process takes time and effort. It’s not just about the schedule of an appointment; it’s about having a well-thought-out game plan for a successful appointment setting.

B2B 52

B2B Business Growth CRM Meetings 52

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98