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Set Your Customer Advisory Council Up for Success: Recruit Your Internal Team First

Farland Group

The Executive Leader – typically the most senior executive leader in the company involved in the Council – chairs the Council meetings and provides commitment, leadership, and direction to the team on strategic issues and the agenda focus. Executive Leader. Program Manager.

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The First-Mover Advantage, Explained

Hubspot Sales

Brand leadership and loyalty are usually awarded to first movers, but they must continue to evolve to avoid being surpassed by competitors. And in the 1960s, they merged with Frito Lay giving Pepsi a successful market share in snack foods, a boost in stocks, and the lifeline they needed to compete.

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PESTLE Analysis Examples

OnStrategyHQ

A PESTLE analysis looks at the macro trends in the surrounding environment of a certain business or organization. It examines the political, economic, social, technological, legal, and environmental elements of the operating market that may have either positive or negative effects on your company or organization. Watch the video.

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Mission Statement Examples

OnStrategyHQ

Remember that a mission statement explains why your organization exists. Publix’s mission statement: “Our Mission at Publix is to be the premier quality food retailer in the world.”. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty but around the world.”.