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Selling Experiences: What Marketers Can Learn From Local Wineries, Microbreweries and Distilleries

Strategic Communications

Over the past several years a growing number of wineries, microbreweries and distilleries have been springing up around the country as entrepreneurs seek to address a growing market not simply for alcoholic beverages but for local destination experiences. How could you put experiential marketing to work for your organization?

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Set Your Customer Advisory Council Up for Success: Recruit Your Internal Team First

Farland Group

The Champion must have enough seniority and influence to command the respect of the senior executive team and make things happen on a day-to-day basis within the organization, starting with recruiting, and agenda development, through to meeting execution and planning the next steps.

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Twenty-Five for ’21: Predictions for the New Year, Part 1

SalesGlobe

Some, such as food and beverage sales have taken a real bruising. Now is the time to recalibrate the capacity your organization has for selling. If you ask your sales reps to sell beyond the organization’s capacity, you will likely face a retention problem as well. Other sectors are beginning to come back.

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The First-Mover Advantage, Explained

Hubspot Sales

And in the 1960s, they merged with Frito Lay giving Pepsi a successful market share in snack foods, a boost in stocks, and the lifeline they needed to compete. But Coke’s biggest beverage brands have reached more than $1 billion in sales -- something Pepsi has never quite been able top.

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Where Do We Go From Here? Get Ahead of the “New Normal”

Blue Canyon Partners

As businesses start to emerge from the COVID-19 crisis, leaders need to look ahead to the recovery and determine how to help their organization accelerate the turn to the “new normal.” Companies will need to rethink their strategy and respond with a new go-forward plan.

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Where Do We Go From Here? Get Ahead of the “New Normal”

Blue Canyon Partners

As businesses start to emerge from the COVID-19 crisis, leaders need to look ahead to the recovery and determine how to help their organization accelerate the turn to the “new normal.” Companies will need to rethink their strategy and respond with a new go-forward plan.

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What is channel sales? Sales channel strategy and guide

Zendesk

For example, a catering company may partner with a beverage service company to provide both food and drink to events. For instance, a company focused on organic produce probably shouldn’t partner with a bulk-selling company, because the produce might end up going to waste. Combined solutions and maintenance.