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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Here at AVI-SPL we established our GAM program to drive long-term value through strategic alignment with our most valued global clients. million today.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Director Global Account Management, Aramex. Aramex is a leading global provider of comprehensive logistics and transportation solutions, headquartered in Dubai and listed on the Dubai Financial Market. By Shahaboddin Wahdatehagh, Sr. Gross profit: The goal is to improve performance year over year.

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Pitching, differentiation and competitor analysis

Red Star Kim

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. Referrer and intermediary insights As part of your referrer and intermediary management programme, you will have regular meetings with them.

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

Whatever their frequency, they are mainly used to analyse together what has happened since the previous meeting and to plan operations for the next reference period. Then, the same meeting is used to jointly plan ahead. KAM is a strategic initiative which comes on top of plain Account Management.

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The Marketing and Sales roles in this tight collaboration

Cosawi

Marketing can and should also boost confidence and provide credibility by creating business cases that help accelerate, scale and replicate the best, most innovative solutions from across the organization. Step one: Danielle arranges an internal meeting with Marketing. Disruption, although most times unwelcome, gives way to innovation.

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Transformation through Agile Leadership

Cosawi

Contribute to, and have accountability for, the account plan. Challenge account strategy and tactics. Participate in internal leadership and customer account meetings – and not only when “the house is on fire”. Coach SAMs on business matters. Dominique is a panelist and keynote speaker in Europe and the U.S.

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Artificial Intelligence and the Augmented SAM

Mercuri International

AI tools to augment the SAM: Collect value propositions from virtual sales meetings across the organization. Use AI-based simulations to deliver value propositions and iterate innovations or prototypes through virtual trial and error. Using generative AI to develop summaries of account activity. Account planning automation.