Red Star Kim

OCTOBER 13, 2023

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

Supply Chain 162

Supply Chain Emotional Intelligence Construction Innovation 162

Red Star Kim

SEPTEMBER 26, 2023

They may be project-based to support innovation projects. Innovation and new product and service development These were often areas beyond the scope of M&BD departments. Happily, there is now more involvement of M&BD teams in innovation and new product and service initiatives.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

AchieveIt

JANUARY 16, 2024

By using this multi-faceted approach, teams and individuals can work towards defined goals and constructive changes. Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives.

Management 52

Management Decision-making Leadership Facilitation 52

Insightly

OCTOBER 5, 2021

Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience. Once leadership agrees that the customer experience is a top priority, it’s time to develop a shared vision of the ideal pre-sale and post-sale experience.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

Insightly

OCTOBER 5, 2021

Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience. Once leadership agrees that the customer experience is a top priority, it’s time to develop a shared vision of the ideal pre-sale and post-sale experience.

Customer Experience 59

Customer Experience Customer Success CRM Innovation 59

Showpad

OCTOBER 9, 2020

2020 has seen us shift to full remote work and tweak go-to-market strategies as the buyers’ needs are changing. This is what she calls all in leadership. She first focused on gender pay equity and changed the leadership team to be made of 50% women, 47% being people of color. . “We Lead from the heart.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Planview

APRIL 29, 2024

One takeaway from the research is this: As important as it is for executives to shape a company’s strategy, it’s equally necessary for them to direct the course of strategy implementation—with leadership, guidance, oversight, and support. Leaders stay grounded in the reality of their organization. Middle managers get a voice.

Innovation 69

Innovation Remote Working Communication Leadership 69