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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

The discussion was wide ranging and included: Strategy and commercial knowledge Decision-making processes and governance Science and art of building relationships Know your client – internal and external Becoming a Trusted adviser – consulting and advisory skills Be evidence-based – back everything up with data (and who owns and manages it) Rise of (..)

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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. The model covers both the impact of the leadership team and individual styles. So here’s a book review: Influential internal communication by Jenni Field.

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Building Effective Hybrid Strategies: Navigating Complexity & Change

AchieveIt

With so many new, gorgeous, well-planned and pricey physical spaces on their asset sheet, how could adopting remote or even hybrid work be beneficial to any organization? Conversely, high-quality, talented employees have grown accustomed to remote work, thriving in flexibility.

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Want Your AI Strategy to Win? Don’t Overlook Employee Engagement.

Planview

One takeaway from the research is this: As important as it is for executives to shape a company’s strategy, it’s equally necessary for them to direct the course of strategy implementation—with leadership, guidance, oversight, and support. Leaders stay grounded in the reality of their organization. Middle managers get a voice.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Sometimes M&BD projects – such as thought leadership campaigns and data infrastructure projects are managed by these teams rather than the M&BD function. Lessons from digital marketing webinars (June 2023) (kimtasso.com) Remote working The Covid pandemic forced everyone to work from home.

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3 Key Change Management Strategies for 2024

AchieveIt

By using this multi-faceted approach, teams and individuals can work towards defined goals and constructive changes. Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives.

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How to plan and manage projects

Insightly

Yet, when a project contains multiple stakeholders and requires multiple resources, a project management process becomes a necessity. . Yet, it may also include preliminary staffing plans, sample deliverables, and notifications to senior leadership. Project managers, senior leaders, and stakeholders must align. Scope creep.