Remove Communication Remove Leadership Remove Remote Working Remove Stakeholders
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Book review: Influential Internal Communication by Jenni Field

Red Star Kim

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. This contemporary book (published in 2021) is just 200 pages and is subtitled “Streamline your corporate communication to drive efficiency and engagement”.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

The discussion was wide ranging and included: Strategy and commercial knowledge Decision-making processes and governance Science and art of building relationships Know your client – internal and external Becoming a Trusted adviser – consulting and advisory skills Be evidence-based – back everything up with data (and who owns and manages it) Rise of (..)

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. They then brief and manage the operations team for implementation support on communications, events, design, content production and email campaigns. Two themes constantly emerge.

Marketing 130
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3 Key Change Management Strategies for 2024

AchieveIt

By using this multi-faceted approach, teams and individuals can work towards defined goals and constructive changes. Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives.

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How to plan and manage projects

Insightly

We decide what to prioritize, how to communicate a project’s status, and when a project is complete. Yet, when a project contains multiple stakeholders and requires multiple resources, a project management process becomes a necessity. . Project management is radically candid communication. This includes the items above.

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4 tips for creating a customer-centric experience

Insightly

Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience. Open and honest communication is the best way to cultivate alignment among leaders. Gone are the days of exclusively relying on sales to handle every customer interaction.

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How to Kick Off Your SaaS Sales Career

Hubspot Sales

In addition to the great income potential, roles in SaaS tech often offer other perks, including Remote work opportunities. Because they'll be speaking directly with people, SDRs need to have top-notch communication skills , the ability to listen actively, and the resilience to stay positive even when a call doesn't go as expected.

Sales 109