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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

A&O had been trialling Harvey (based on GPT-4) since November 2022 with a team of lawyers in its Markets Innovation Group (MIG). Based in the leading innovation hubs Oxford, Cambridge, London and Singapore, with a presence in Hong Kong through association with Karas So LLP. In ‘ The Discipline of Market Leaders‘ M.

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How to Drive Attendees to Your Next Event (Literally!), According to Uber for Business' Marketing Director

Hubspot Sales

The cost and convenience of certain modes of transportation are valid reasons to be hesitant about attending a business event. Sending along a voucher removes any hesitation a prospect might have in terms of transportation cost. Plus, it shows your prospects and customers that you value their participation.

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From 50 Employees to an $11 Billion Valuation, This Lyft Exec Has Seen It All

Hubspot Sales

Her role as director of government relations was built around helping state and local governments understand the unique value proposition Lyft offered their communities and citizens. It was a time of very intentional innovation -- and shared desks!”. We talk to many senior executives managing transportation for their companies.

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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot Sales

Poor product-market fit can dampen a launch — even if the product is well-designed and innovative. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. Take Apple, for example. The key here is spending money where you’ll get the biggest return on investment.