Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. Sales and account management – no longer an expense but an investment.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Hubspot Sales

OCTOBER 9, 2023

Business Strategy and Value Proposition Research and asking the right questions to determine a prospect‘s business strategy are central to your ability to effectively prepare for a sale. From there, you can build out the questions and tactics that align with their value proposition and how they operate.

Shareholders 104

Shareholders Value Proposition Profitability Decision-making 104

Red Star Kim

JUNE 15, 2023

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

DECEMBER 30, 2020

It is one of the most important activities you will ever do as a sales manager because, without it, your sales team will have no direction and no instruction manual to follow in order to achieve their targets. They are often created with investors and shareholders in mind. What is your value proposition?

Sales Management 111

Sales Management Management Shareholders Sales 111

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. We also considered channel management strategies for referrer and referrals management. And we touched on ideas to integrate vertically and horizontally through the value chain. Prepare integrated campaigns. 60% Where now?

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Account Manager Tips

NOVEMBER 19, 2022

Introduce your value proposition and start with your conclusion. Introduce your value proposition and start with your conclusion. For example, if it means happy shareholders, you could use a picture of people applauding at an annual general meeting. Keep it simple - who you are and why you're there.

Value Proposition 246

Value Proposition Decision-making Shareholders Government 246

Account Manager Tips

JUNE 29, 2021

Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Knowing that means you can work out what they value and what you need to measure your impact. Shareholders and board/directors value growth, costs, profit and cashflow. What are they saying?

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246