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The Marketing Content Continuum

Strategic Communications

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts.

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Account-Based Marketing: Time to future proof your marketing efforts to become customer-led and team enabled.

Cosawi

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. Yet when you look at account-based marketing campaigns, we often see a product-focused orientation that endorses a siloed, less customer-centric approach.

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The Complete Guide to SaaS Sales

Nutshell

Selling something that your customers will never hold in their hands requires a very specific approach and a whole lot of practice. The Most Important Metrics for SaaS Sales. Stages in a SaaS Sales Process. Stages in a SaaS Sales Process. Skip ahead: What Is SaaS Sales? What Is the Average SaaS Sales Rep’s Salary?

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

– what you need to know right now as an agency account manager about the AI industry – how he thinks the AI landscape will evolve in the future – and why agencies should be looking to partner with AI experts to help position themselves one step ahead of their clients. . Welcome to Episode 84. Big fan of the podcast.

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How to market your agency business, with Dan Archer

Account Management Skills

Growing your existing accounts is one of the most overlooked sources of new revenue. If your account managers are proactively looking for ways to help your clients reach their goals, you will grow your revenue too. Growing your existing accounts is one of the most overlooked sources of new revenue. Dan 00:49. Dan 00:56.

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70+ Experts Reveal the Best Customer Retention Strategies During COVID-19

SmartKarrot

Customer retention is very challenging for businesses especially in 2020. The unprecedented times and business environment have made it uncertain for business leaders on what steps to take to retain customers. In the times of the coronavirus pandemic especially, a primary meter that will set businesses apart is customer experience.

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How to create a sales playbook that drives results

PandaDoc

In this article, we’ll give you a step-by-step blueprint for creating and maintaining a winning sales playbook for your team. In this article, we’ll give you a step-by-step blueprint for creating and maintaining a winning sales playbook for your team. Even if you hire the best sales reps , this doesn’t guarantee success.