Mike Kunkle

JULY 4, 2022

There’s still a lot of talk these days in the sales enablement community and the market at large about the need for sales and marketing alignment. If it sounds as if I’m ignoring the need for top-down support for enablement from company executives and especially sales leadership – trust me, I’m not.

Sales Management 130

Sales Management Management Sales Sales Training 130

Hubspot Sales

DECEMBER 19, 2023

Great inside sales training improves team performance, which can increase sales revenue. Be that reducing recruitment costs by retaining top-tier sales talent or training reps to automate non-selling activities with AI tech. That said, with companies spending $2,020 per sales rep on average, sales training can be expensive.

Sales Training 81

Sales Training e-Learning Performance Review Sales 81

Hubspot Sales

AUGUST 21, 2023

Although it takes a great amount of effort, time, money and resources, a well-planned go-to-market strategy can significantly benefit your project. To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Take Apple, for example.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Red Star Kim

SEPTEMBER 5, 2023

I’m pleased to report that most of the ideas were already incorporated into my training programmes and “train the trainer” resources. It’s published by CIPD (Chartered Institute of Personnel and Development) and Kogan Page. It should be essential reading for anyone in a L&D, HR, training or coaching role.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

Insightly

JANUARY 10, 2024

Insightly hosted a webinar on this topic and CMO Chip House invited two go-to-market luminaries to join him and provide their insights. She has expertise in all areas of go-to-market, sales operations, CRM, product development, and digital advertising. The webinar was a spirited conversation among these exceptional professionals.

Finance 52

Finance CRM Acquisition Decision-making 52

SuperOffice

JULY 5, 2022

Tough negotiators (B2B buyers refuse four offers before accepting the best one). And finally, when they’re ready to talk to sales, they contact you. Not so fast. While the marketing part might sound easy, it’s the buying process that’s complex. The B2B buyer has changed. They’ve evolved. Your audience.

B2B 129

B2B Marketing Acquisition Media 129

SmartKarrot

OCTOBER 13, 2022

To date, there has been a church-and-state mentality regarding crediting or recognizing teams for their contribution to generating new revenue for a business. To date, there has been a church-and-state mentality regarding crediting or recognizing teams for their contribution to generating new revenue for a business.

Account Management 10

Account Management Customer Success Management Negotiation 10

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Seismic Acquires Percolate to Create Exceptional Content Experiences at Every Point in the Customer Journey. San Diego, CA and New York, NY (November 5, 2019) –.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20