Desired Path

MARCH 9, 2023

Kia Puhm, CEO of DesiredPath, sat down with Janice Gordon, the Customer Growth Expert and host of Scale Your Sales Podcast to discuss why businesses need to be agile in order to support their clients' desired outcomes. What is your view on if B2B sales shifted enough to be buyer/customer-centric to create customer success?

Sales 52

Sales B2B Customer Success Organization 52

Help Scout

APRIL 27, 2021

Customer happiness vs. customer satisfaction. The best way to be likable is to create a brand identity that resonates with the people you want to sell to. For instance, if your product has a target audience primarily made up of 70-year-old men, you wouldn’t use the same language as you would trying to reach Gen Z women.

Customer Experience 135

Customer Experience Media Small Business CRM 135

Hubspot Sales

AUGUST 14, 2018

Not only will you be able to make better decisions yourself, but you'll also gain valuable selling and positioning tips that will make your audience more likely to choose the offering you're selling. Iyengar decided to conduct a study with the two colors, asking women to choose which shade they preferred. What is Choice?

Decision-making 96

Decision-making Energy and Utilities Organization Sales 96

Insightly

SEPTEMBER 28, 2023

Compared to traditional corporate functions — like sales, marketing, human resources, and finance — revenue operations is a relatively new field. Not long ago, revenue was considered the sole domain of the sales team. In this blog post, we’ll dig into the emerging field of revenue operations.

Finance 52

Finance CRM Customer Success Decision-making 52

Insightly

SEPTEMBER 28, 2023

Compared to traditional corporate functions — like sales, marketing, human resources, and finance — revenue operations is a relatively new field. Not long ago, revenue was considered the sole domain of the sales team. In this blog post, we’ll dig into the emerging field of revenue operations.

Finance 52

Finance CRM Customer Success Decision-making 52