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3 Effective Strategies for Leading Across Generations in the Workplace

CMOE

As the modern workplace continues to evolve with a rich diversity of generations, embracing flexible leadership across these age groups is crucial for fostering collaboration, driving innovation, and achieving sustainable success in today’s dynamic business landscape.

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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. Diversity and inclusion (communicating for D&I) is covered well here Book review: Digital Body Language – How to build trust by Erica Dhawan (kimtasso.com) ).

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B2B Book Club Selection (August 2022)

Account Manager Tips

Todd Caponi, author of The Transparency Sale , brings the science of transparency and intrinsic inspiration to the pages of this book, in a simple-to-understand-and-implement structure to help you get the job, plan, strategize and communicate to your team, your bosses, and even your board. In the end, you’ll see the holes before they form.

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KAM Customer Life Cycle

Jermaine Edwards

Product innovation and new market access. One approach is that of Jim Sterne and Matt Cutler, as published in 2000 in a paper called “E-Metrics, Business Metrics For The New Economy”. How many new and innovative ideas do you bring to the customer relevant to solving their key problems? How good is your communication?

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.

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Why is value-based selling so important?

Mercuri International

There are countless definitions of value-based selling, but the common thread in them all is that you should aim to communicate the value of your offering to your customers, rather than the specific features it provides. 2 In this article, we explain why value-based selling is so important for your salespeople and your business. 3 Gejrot, B.

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7 Reasons Why Schools Need Strategic Planning

Envisio

A strategic plan articulates a shared vision, mission and values The ability for schools to collaborate, share, and communicate short and long term goals is a critical part of moving plans forward in line with a vision, mission, and values.