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B2B Book Club Selection (August 2022)

Account Manager Tips

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243
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Change Management – Heads, Hearts and Hands

Red Star Kim

The workshop explored why change is difficult, the role of leadership, supporting individual transition and models for navigating organisational change. Research on leadership and emotional intelligence (EQ) (kimtasso.com) shows that adaptability is one of the 12 domains of emotional intelligence (EQ).

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What is Scope Creep & How to Navigate It

Hubspot Sales

If a project's scope isn't clearly established, then it falls on the stakeholders involved to make guesses and assumptions about the how , why , and what of a project. If you have several stakeholders with some degree of decision-making authority working on a project together, disagreements are more or less bound to arise.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

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The Sexism and Sweet Success Behind Becoming a First-Time CEO

Hubspot Sales

Throughout their early years, they struggled, and the 2001 Seattle earthquake meant the factory had to be rebuilt from the bottom up. "I I started off working as a member of the Sales and Marketing team, but when the CEO quit six weeks into my tenure, I had to make a decision: hire a new CEO or step into the role myself.

Retail 71
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How Marketing Fails by Failing to Market Itself

SBI Growth

What makes it difficult is the lack of adoption and rejection by sales. True Story – How I learned to execute Sales Enablement on a field ride in 2001. In 2001 I was an Account Supervisor at VML, a marketing agency. At the time Yellow was slugging it out with Roadway Express for leadership in the industry.

Marketing 126
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An agency leader’s guide to account management, with David C Baker

Account Management Skills

And now I only help them with how to make better business decisions around their positioning, around staffing, merger, acquisition, succession stuff. So we’re not losing the client, but we’re definitely communicating something that needs to be said. Yeah, it doesn’t make sense on the surface.