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B2B Book Club Selection (August 2022)

Account Manager Tips

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243
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Change Management – Heads, Hearts and Hands

Red Star Kim

Sometimes a simple shift in how we think (as we do when we reframe Two big guns of communication – face time and reframing (kimtasso.com) ) leads to changes in our behaviour, which in turn elicits different emotions, reactions and behaviours in others. But it helps to consider how you have reacted to change situations in the past.

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What is Scope Creep & How to Navigate It

Hubspot Sales

If a project's scope isn't clearly established, then it falls on the stakeholders involved to make guesses and assumptions about the how , why , and what of a project. If you have several stakeholders with some degree of decision-making authority working on a project together, disagreements are more or less bound to arise.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

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How Marketing Fails by Failing to Market Itself

SBI Growth

What makes it difficult is the lack of adoption and rejection by sales. True Story – How I learned to execute Sales Enablement on a field ride in 2001. In 2001 I was an Account Supervisor at VML, a marketing agency. He was an enterprise rep who knew how to reach the C-Level suite of decision makers. His name was Chad.

Marketing 126
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The Sexism and Sweet Success Behind Becoming a First-Time CEO

Hubspot Sales

Throughout their early years, they struggled, and the 2001 Seattle earthquake meant the factory had to be rebuilt from the bottom up. "I I started off working as a member of the Sales and Marketing team, but when the CEO quit six weeks into my tenure, I had to make a decision: hire a new CEO or step into the role myself.

Retail 70
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3 Takeaways from Spigit’s Innovation Forum

Planview

With presentations from Steve Glaveski, Co-founder and CEO at Collective Campus; Alvin Chia, ‎Innovation Program Lead at DBS Bank; Lale Kesebi, Chief Communications Officer & Head of Strategic Engagement at Li & Fung; and Yi Hoo Ong, Vice President at Li & Fung, there was no shortage of useful content.