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B2B Book Club Selection (August 2022)

Account Manager Tips

Why Introverts Make Better Networkers. In this no-nonsense, application-specific guide, you’ll get the most powerful strategies and success principles to build the mindset and confidence that will make you unstoppable. Most importantly, how I teach this is what makes the transformation of your confidence permanent.

B2B 243
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Change Management – Heads, Hearts and Hands

Red Star Kim

The workshop explored why change is difficult, the role of leadership, supporting individual transition and models for navigating organisational change. Research on leadership and emotional intelligence (EQ) (kimtasso.com) shows that adaptability is one of the 12 domains of emotional intelligence (EQ).

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How to Embed Agile Thinking at Every Level of Your Company

CMOE

Companies often have three levels in the management hierarchy: frontline, mid-level, and senior-level leadership. The term agile was coined in the information technology (IT) field in 2001 and was used to refer to a group of methodologies. Measurement should be done to evaluate how agile thinking can be scaled up.

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What is Scope Creep & How to Navigate It

Hubspot Sales

If a project's scope isn't clearly established, then it falls on the stakeholders involved to make guesses and assumptions about the how , why , and what of a project. If you have several stakeholders with some degree of decision-making authority working on a project together, disagreements are more or less bound to arise.

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

Every organization must make a big strategy shift at some point or another to stay at the forefront of its industry. This shift in thinking came about in 2015 after city administrators read the book, “We Don’t Make Widgets: Overcoming the Myths that Keep Government from Radically Improving.” Gaining leadership buy-in.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.

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How Marketing Fails by Failing to Market Itself

SBI Growth

What makes it difficult is the lack of adoption and rejection by sales. True Story – How I learned to execute Sales Enablement on a field ride in 2001. In 2001 I was an Account Supervisor at VML, a marketing agency. At the time Yellow was slugging it out with Roadway Express for leadership in the industry.

Marketing 126