article thumbnail

COVID-19 and the Digital Transformation of Alliance Management

PartnerTap

Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal. Trust is built by prioritizing communication and clarity as well as outlining clear expectations and goals. 5 (Autumn 2002). [2] compared to the three-year average. More than ?

article thumbnail

Book review: Coaching skills: A handbook by Jenny Rogers

Red Star Kim

I qualified as a coach in 2002, having had the great privilege of the late Eric Parsloe (who wrote many books on coaching) as my supervisor. And considers difficulties with the organization’s goals in executive coaching (suggested solution is to arrange a three cornered meeting with the client’s boss.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? A 2002 study by Homburg, Workman published in the Journal of Marketing on designing a key account management approach. Harmony Score clients based on how well they fit your solution, your culture and your business strategy. Flavio Stiffan ?

article thumbnail

Digital Marketing Trends Of 2018

Pinnacle View

Consumers’ interests are becoming more distinct, and companies must optimize their advertising strategies to meet those interests. The basics: Communicate with clients on a consistent (non-excessive) basis. Apple’s 1997-2002 “Think Different” campaign used visual tools of storytelling to refine its brand. Email Marketing.

article thumbnail

4 Reasons Why CMO’s Should Care About Buyer Personas Today

SBI Growth

It is 5:00pm on a Thursday afternoon and you just sat through your fifth meeting of the day. The buyer persona is the vehicle to communicate the findings – not the end means itself. Another meeting and everyone nods their heads yes but no documentation happened. Validate Assumptions. You have been there before. What do you do?

Internet 113
article thumbnail

Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.

article thumbnail

How the 10 Worst Ecommerce CRM Fails of All Time Could Have Been Prevented

Agile CRM

The CRM software records customer information such as name, email address, telephone number, and communication preferences. If some, or all, of these conditions, are not met, then there is a high likelihood that you will not meet your business objectives. Creates customized marketing through the data collected. CIGNA Healthcare.

CRM 52