AchieveIt

MAY 31, 2024

Typical challenges faced during the change process include: Cultural clashes Communication breakdown Employee resistance Loss of morale and productivity The importance of buy-in and culture is even more significant in an M&A than in a typical strategic plan. One example is when Hewlett Packard (HP) merged with Compaq in 2002.

Acquisition 52

Acquisition Management Leadership Communication 52

PartnerTap

FEBRUARY 17, 2021

Dinners and face-to-face meetings have been replaced with Zoom happy hours, sales conferences are now virtual, and work from home is the new normal. Trust is built by prioritizing communication and clarity as well as outlining clear expectations and goals. 5 (Autumn 2002). [2] compared to the three-year average. More than ?

Digital Transformation 98

Digital Transformation Digitalization Management Finance 98

Red Star Kim

JUNE 20, 2022

I qualified as a coach in 2002, having had the great privilege of the late Eric Parsloe (who wrote many books on coaching) as my supervisor. And considers difficulties with the organization’s goals in executive coaching (suggested solution is to arrange a three cornered meeting with the client’s boss.

Client Relationships 130

Client Relationships Facilitation Brainstorming Meetings 130

Account Manager Tips

MARCH 23, 2021

Is your solution a good fit and does it meet your clients’ needs compared to other suppliers? A 2002 study by Homburg, Workman published in the Journal of Marketing on designing a key account management approach. Harmony Score clients based on how well they fit your solution, your culture and your business strategy. Flavio Stiffan ?

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Pinnacle View

JULY 11, 2018

Consumers’ interests are becoming more distinct, and companies must optimize their advertising strategies to meet those interests. The basics: Communicate with clients on a consistent (non-excessive) basis. Apple’s 1997-2002 “Think Different” campaign used visual tools of storytelling to refine its brand. Email Marketing.

Digitalization 52

Digitalization Marketing Advertising Media 52

SBI Growth

AUGUST 31, 2012

It is 5:00pm on a Thursday afternoon and you just sat through your fifth meeting of the day. The buyer persona is the vehicle to communicate the findings – not the end means itself. Another meeting and everyone nods their heads yes but no documentation happened. Validate Assumptions. You have been there before. What do you do?

Internet 113

Internet Decision-making Marketing Meetings 113

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). Three essential ingredients are needed: what you do, where you do it and how it gets done.

Management 130

Management Co-Creation Publishing Leadership 130