Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. So targeting is often more important and more challenging.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

QYMATIX

MAY 25, 2021

Machine learning (ML) and artificial intelligence (AI) hold the key to a tremendous improvement in sales controlling efficiency. Unfortunately, sales controllers in medium enterprises so far could not afford the implementation cost of artificial intelligence. In our sales controlling case, experience with sales data.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

Red Star Kim

MAY 11, 2023

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). In professional services there is only Accenture at 31 (which has grown 15%).

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

MARCH 16, 2023

And incentive and reward systems drive attention on short term sales rather than long term relationships. For example, some partnerships have a single profit pool and partners are rewarded on a lock-step basis (broadly this means that their rewards are linked to their length of time as a partner).

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130