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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This approach is suggested by Liz Whitaker in her book “Power of Personal” People | Propella Decision-Making Unit Again, to target effort on decision-makers rather than users or gatekeepers is a good way to target effort in a large organisation. There are many articles on both of these topics.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. Selecting the right team and identifying those resources makes a big difference. Two – VUCA Decision Making. Identify the exact problem you need to solve.

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No Product Differentiation? No Problem. A CEO Who Found Another Way to Grow

SBI Growth

He focused on three key steps to make it happen: Know What the Customer Wants. Caliber’s growth depended on retaining and penetrating top clients while converting relationships with key accounts. “We Steve deployed a Key Account Management program that allowed Caliber to focus on big deal conversions. “We

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

Neuroplasticity There’s a detailed section on brain basics (including explanations on neurons, neurotransmitters and brainwaves) for those who are unfamiliar with neuroscience which you’ll need to make sense of the later content of the book. And guidance on making best use of digital training technologies. Stories aid stickiness.