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The EAST framework for behavioural nudges in marketing? (Change management)

Red Star Kim

The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. To change behaviour the intervention must be: EASY – If a decision requires minimal effort, it’s more likely to be the one that’s chosen. How might we use the EAST framework for behavioural nudges in marketing?

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How Artificial Intelligence Will Change Decision-Making For Businesses

Tenfold

We, in turn, can make more accurate decisions based on AI information. In the same we, we can expect AI to be applied further in business, particularly in decision-making. It has enabled these financial services companies in validating real-time business decisions within seconds. An AI learns from human input.

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Leadership conversation skills: SCARF model of neuroscience in social interactions, collaboration and relationships

Red Star Kim

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso back in 2012. There David Rock talked about the neuroscience of leadership – the need to still your mind, improve emotional regulation, watch non-verbal signals and take care with feedback.

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3 Places Sales Leaders Should Look if You Missed the Number in 2012

SBI Growth

Don’t waste time worrying about 2012 anymore. But you can excel in 2013 because of your shortcomings in 2012. It’s easy to make talent decisions based more on gut reaction than facts. Go out of your way to make sure they are happy and do not lose them. “B” Invest in the ones that can make the jump to “A” players.

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results. Be influential and persuasive Influence is having a vision of the optimum outcome and then, without using force or coercion, motivating people to work together toward making the vision a reality.

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Book review – Why has nobody told me this before? Dr Julie Smith (Mental Health Guidance)

Red Star Kim

A tool for psychoeducation In the business world, much of my time as a consultant is in identifying the possible and required changes and helping organisations to make the transition. My decision to embark on the long training to become a psychotherapist was driven by the desire to provide a deeper level of support.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Make your content stand out. 0% Cognitive biases/decision-making theory 60% Rational or logical argument 0% Emotions 20% Writing/speaking like a human 20% The benefits (what’s in it for me?) But there were concerns about accuracy, originality, authenticity, style, intellectual property and being up-to-date.