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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results. Be influential and persuasive Influence is having a vision of the optimum outcome and then, without using force or coercion, motivating people to work together toward making the vision a reality.

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Marketing is Moving Further Down the Sales Funnel

Corporate Visions

Those campaigns generated interest, but at some point, there was always that handoff to Sales, who would ultimately guide the buyer toward a decision. In 2012, CEB noted that B2B buyers weren’t contacting suppliers directly until 57 percent of the purchase process was complete. Then, several years ago, it all started to change.

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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This approach is suggested by Liz Whitaker in her book “Power of Personal” People | Propella Decision-Making Unit Again, to target effort on decision-makers rather than users or gatekeepers is a good way to target effort in a large organisation.

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What is Value?

Service Excellence Partners

Rewards —utility, or meeting practical needs, is just one type of reward. The brain also responds to how well a choice meets social and personal needs. Probability —humans often make choices involving risk and uncertainty. Time —when benefits are to be received also factors into decision making. and Pine, A.

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Why Your Organisation Needs A Customer Crisis Plan

Jermaine Edwards

This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. We must know how to mobilise a team to meet those demands. Selecting the right team and identifying those resources makes a big difference.

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Strategy Execution: 5 Organizations That Have Done It Well

ClearPoint Strategy

Every organization must make a big strategy shift at some point or another to stay at the forefront of its industry. This shift in thinking came about in 2015 after city administrators read the book, “We Don’t Make Widgets: Overcoming the Myths that Keep Government from Radically Improving.” organization can receive. Origin Bank.