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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(200,000 companies with turnover or shareholder funds over £1.5m or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. Used for building lists with over 300 search criteria.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Digital and content analytics. marketing planning – stepping stones, persuasion, motivation (kimtasso.com) September 2015. Persona / audience. Initiatives.

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How to Boost Sales Productivity with Account Planning

Upland

In 2015, she got a chance to put this approach to the test. According to McKinsey, The five-year growth rate of total returns to shareholders for digital leaders is almost double that of all other firms when undertaking a digitally focused account planning strategy. It moved us in the right direction.”

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Privately owned companies are typically owned by a concentrated number of shareholders, unlike public companies traded on the stock market. Notion , a digital workspace. That’s the exact intersection where OpenAI was born in 2015. A unicorn company is a private company with a 1 billion dollar valuation. Tinder , a dating app.

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The New Era of Hybrid Working – Dealbreaker & Gamechanger

MDI Training

The new buzzword “hybrid” will be with us for a long time to come , and in the coming years it will prepare us even more for the Digital Revolution that is already waiting for us around the corner. Digital training formats for leadership development. digital learning transfer. What our employees want. e-consulting.