article thumbnail

28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

article thumbnail

Marketing Continuing Professional Development (CPD) – The power of reflection?

Red Star Kim

Digital integration. For information on a popular learning model: Improve learning effectiveness – Using Kolb’s learning styles (kimtasso.com) August 2015. Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com).

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Zendesk messaging: Customer service in a digital-first world

Zendesk

As with all things digital, the pandemic simply accelerated the inevitable. As physical interactions shift to digital, convenience and simplicity are becoming more important than ever. Even before the virus forced us all inside and online, messaging was taking over the world. At Zendesk, we’ve been on a journey to change this.

article thumbnail

Digital Marketing Trends Of 2018

Pinnacle View

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Here are four of the ways businesses are rethinking digital advertising in 2018. Email Marketing. Quality over quantity.

article thumbnail

Persuasive writing checklist

Red Star Kim

17% What is great writing (fundamentals) 33% Persuasive writing 17% Communications strategy 17% Writing for digital media 17% Writing tools (including AI) How good is your grammar and use of English? 50% Around 6 out of 10 33% 7 out of 10 17% 8 out of 10 Topic of most interest? 33% Very good 67% Average What’s your usual writing process?

Media 130
article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. I’ve summarised the key points here as a supplementary learning resource for the delegates. Some automated systems (e.g.

article thumbnail

Insights into the needs of the latest generation of M&BD Assistants

Red Star Kim

And where they want to spend more time in the future: 30% digital marketing, content marketing and social media. In the past, many assistants had found limitations in their CRM systems and client data – making digital marketing and relationship management difficult – but this is no longer an issue for many. 11% research.