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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

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Learning & Development Update: Lean Learning and learning trends

Red Star Kim

Tailor employee development programmes Sydney Finkelstein in March 2015 wrote Why a One-Size-Fits-All Approach to Employee Development Doesn’t Work (hbr.org) “Exceptional bosses don’t leave it to HR to create career progression programs for their team members.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

And that some content – e.g. digital skills – is best learned through video whereas “softer” skills through personal interactions. How to deliver M&BD training and promote learning effectiveness Our second interactive exercise considered how to promote learning and harness different training opportunities. What are soft skills?

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Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

Red Star Kim

One of the tips I did like was the need to check your emails for language – and whether it matched the preferred/lead mode of the recipient – as well as spelling and grammar. kimtasso.com) January 2014 The post Book review – Can we start again?

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Conversation skills book review 1 – How to talk to anyone about anything – James W. Williams

Red Star Kim

There’s no information about the author in the book but it seems he overcame shyness and social anxiety to become a bestselling author, specializing in topics such as confidence, emotional intelligence and communication (I can’t track down his credentials Amazon.co.uk: James W. Williams: Books, Biography, Blogs, Audiobooks, Kindle ).

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

This is challenging as everyone is time poor and most communications are digital. An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). Forge relationships Before we try to generate engagement and buy-in we need to forge relationships with fee-earners. Everyone is different.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There’s information about Howard Gardener’ multiple intelligences and emotional intelligence. And guidance on making best use of digital training technologies. So I’m confident you could skip some of this material if necessary. Soft skills It’s jam-packed with research evidence, so you know the information is reliable.