Remove 2016 Remove Artificial Intelligence Remove Finance Remove Key Account Management
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Artificial Intelligence Example to Rock Sales Controlling in B2B

QYMATIX

Machine learning (ML) and artificial intelligence (AI) hold the key to a tremendous improvement in sales controlling efficiency. A software is intelligent if it can solve problems independently and efficiently. We need to define first sales controlling, artificial intelligence and how well they mix.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Here, the M&BD professionals – and perhaps those from other disciplines (such as finance or human resources) – will be formed into temporary project teams to assist with particular initiatives. An allied development is those in Account Based Marketing (ABM) roles. Larger firms may prefer to have a more flexible structure.

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