Remove 2017 Remove Digitalization Remove Emotional Intelligence Remove Management
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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

So where accidents happen there is an opportunity for personal injury solicitors who manage complex cases. The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). E-Scooters – Do you know your rights?

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Research update on the most in-demand soft skills

Red Star Kim

It used data from Russell Reynolds of nearly 5,000 job descriptions between 2000 to 2017 – for positions including CEO, CIO, Head of HR and CMO. Traditional capabilities – notably the management of financial and operational resources—remain highly relevant. The authors suggest that more is done to systematically assess (e.g.

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Selling challenges in professional services: Sales processes and skills

Red Star Kim

Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking. Processes and skills for managing opportunities and pipelines can be lacking. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott

Red Star Kim

One of the tips I did like was the need to check your emails for language – and whether it matched the preferred/lead mode of the recipient – as well as spelling and grammar. kimtasso.com) January 2014 The post Book review – Can we start again?

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22 tips on being a persuasive writer in professional services

Red Star Kim

An introduction to emotional intelligence (EQ) and empathy (Video) (kimtasso.com). A series of articles or posts might be arranged around content pillars in a content management plan. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Research the relevant key words.

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Conversation skills book review 1 – How to talk to anyone about anything – James W. Williams

Red Star Kim

There’s no information about the author in the book but it seems he overcame shyness and social anxiety to become a bestselling author, specializing in topics such as confidence, emotional intelligence and communication (I can’t track down his credentials Amazon.co.uk: James W. Williams (2021) for beginners.

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Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There’s information about Howard Gardener’ multiple intelligences and emotional intelligence. And guidance on making best use of digital training technologies. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager.