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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In practice, there is usually an iterative process where top-down and bottom-up strategies are negotiated and aligned. The processes to obtain and analyse data, engage all stakeholders, consider the options and implications, make choices and be pragmatic about implementation. the bricks and mortar).

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

At the recent Training – PM Forum on “ Buy-in, engagement and stakeholder management ” workshop we welcomed executive and manager delegates from legal and accountancy firms as well as a delegate from Poland.

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Five Seller Skills to Master When Offering Perspective

Miller Heiman Group

And, for six years in a row, only slightly more than half of sales representatives—56% in 2019—met or exceeded their sales quotas, according to the 2018 CSO Insights Buyer Preferences Study. They Effectively Negotiate to Resolve Differences and Agree on a Mutually Beneficial Decision.

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Salespeople, Are You Apologizing Too Much?

Hubspot Sales

In 2018, trust is hard to build, easy to disrupt, and essential to helping prospects make a good decision. Identify the mistake, identify a solution, speak to your supervisor or other stakeholders, share the results with your prospect. I’m a big believer in being completely transparent when there are small errors in the sales process.

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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

Now according to CSO Insights’ 2018 Buyer Preferences Study , sellers face an average of 6.4 In fact, 72% of manufacturing sales leaders say their greatest challenge in winning new business is identifying and gaining access to decision-makers, according to CSO Insights’ 2018-2019 Sales Performance Study. All this has changed.

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Closing deals anytime, anywhere: How PandaDoc uses PandaDoc

PandaDoc

When reps have proposals that are opened or viewed, or even forwarded to one or more additional stakeholders, we treat those notifications as buying signals. We’ve all been there, we’re down to the wire, it’s the 11th hour of the quarter and you and your rep are in sword fight negotiations with a prospect. Hacking onboarding and 1:1’s.