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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. The qualification criteria are extensive, with only 24 customers in the GAM program as of March 2021.

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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. Thought leadership manual by Tim Prizeman (kimtasso.com) Walking in the client’s shoes Ben Sutton of Grant Thornton and Alain Thys took delegates on the client journey of the future.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

Coaching qualifications are explored here: Coaching and consulting skills for M&BD workshop (November 2021) (kimtasso.com). But coaches resist the temptation to tell. There are various levels of formal coaching training – certificates, diplomas and Masters degree qualifications. What is a consultant? Consultancy.uk

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How leaders successfully drive innovation

MDI Training

Anita Berger is an executive coach, consultant and trainer specialising in leadership development and international human resource management. For more than 15 years she has worked in management and leadership positions (among others as HR- Director at Coca-Cola Hellenic and HR Manager at Konica Minolta Business Solutions).

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Should Sales Teams Expect Higher Churn in 2023?

Hubspot Sales

Turnover hovered around 35% per year for salespeople in 2021 and 2022. However, before you start brainstorming, it’s essential to know why sales talent quit. Lack of Understanding from Leadership In a poll conducted by Gartner, 59% percent of sellers said their leadership doesn't understand how to motivate them.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Leadership and the In-Group/Out-Group Phenomenon (blanchard.com) Create a sense of unity by reminding people we are on the same team and all striving for the same results (happy clients and increased profits). Finding ways to meet with people in real time (such as at social events) can help.

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