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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. The qualification criteria are extensive, with only 24 customers in the GAM program as of March 2021.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical.

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

Coaching qualifications are explored here: Coaching and consulting skills for M&BD workshop (November 2021) (kimtasso.com). But coaches resist the temptation to tell. There are various levels of formal coaching training – certificates, diplomas and Masters degree qualifications.

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New Year, New Energy, New Approach, and New Results!

Revenue Storm

Your upside in 2021 is tremendous! This should help create a sense of optimism and resolute commitment to making 2021 a breakout year. It is critical you find out and then brainstorm ways you can help accelerate their achievement. 2021 is also the year to leave your comfort zone. The year 2021 is only a short time away.

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Big questions, big answers: What’s top of mind for CX leaders in 2021

Zendesk

In late January 2021, CX executives and industry leaders gathered for an intimate conversation with CNN anchor Fareed Zakaria, author of 10 Lessons for a Post-Pandemic World , to discuss the challenges that business leaders currently face. He acknowledged that there isn’t an easy answer here and that in-person face time is valuable.

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Keys for Success in 2021: Collaborating at a Distance

CoSell

Many professionals rely on this bubbling flow of ideas to test-out early-stage solutions, brainstorm options, and get feedback on the spur of the moment. This is ideal for brainstorming, strategizing, and co-creating solutions. Synchronous refers to communication between people, at the same time as the activity.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Delegates reported a range of issues preventing an improvement in the quality of M&BD plans – from the difficulty in obtaining the necessary data at the outset, through time to conduct structured analyses of the data and the identification of opportunities and threats as well as brainstorming creative ways to address them.