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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. The following reports may be useful: Professional Services Global Market Report 2022 (globenewswire.com) (December 2021). Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021).

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

AVI-SPL was the recipient of the 2021 SAMA Excellence Award for “Outstanding Mature SAM Program.”. The [GAM] program’s core mission is to form and maintain a trusted partnership with our clients that produces mutual innovation and value resulting in measurable outcomes. Establishing a Customer-Centric GAM Program.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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How leaders successfully drive innovation

MDI Training

Driving business innovation as a leader. Successfully driving business innovation as a leader is essential to living a positive innovation culture and strong innovation management. We apply methods from design thinking (such as brainstorming, prototyping and iteration) to business modeling and strategy.

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Why Trust Matters Now More Than Ever In Innovation

Aepiphanni

Innovation is something that companies should also utilize regularly in their everyday operations. However, more than original ideas, innovation should also factor in one important value: Trust. As you continue to innovate, you will also need a client base who are willing to test it out with you. Building lasting relationships.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

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6 Customer Experience Books Every Founder Should Read

Help Scout

While I’m writing this in March of 2021, having just experienced a generational winter in my home state of Texas that created a source of stories I can use to bore my future grandchildren to death, I realize one nice thing about power outages is a return to books. Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers”.