Red Star Kim

NOVEMBER 13, 2023

Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team. And 90% didn’t have a marketing plan for private client. 67% felt that marketing (generating enquiries) and 33% felt that existing client development was the area requiring most attention.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

JULY 11, 2022

The following reports may be useful: Professional Services Global Market Report 2022 (globenewswire.com) (December 2021). Law Society Research Report – Future Worlds 2050 (kimtasso.com) (July 2021). Professional Services Industry Overview – Market Size, (globenewswire.com) (May 2021). 40% Selling (winning new clients).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

APRIL 17, 2023

Leverage your exemplars to promote good habits I shared a number of stories about how firms can leverage the expertise and experience of their best (exemplar) business developers: Facilitating regular “Talking to Bob” dinners at a property business where junior, intermediate and senior fee-earners could listen to stories about how he managed to identify, (..)

Management 130

Management Manufacturing Client Relationships Facilitation 130

Red Star Kim

AUGUST 1, 2023

11% Marketing/lead generation 11% Selling (winning new clients) 33% Existing client development 0% Referrer management 44% All of them How clear are you on the client (buying) journey?

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

SEPTEMBER 29, 2023

Research more on the practice areas I support to have a better idea of their perspective on BD Learned that there are lots of marketing/bd functional avenues that I can develop my skills in Use a mentor programme (see PM Forum Mentor Match ) Stay patient if I don’t quite understand something, I will always learn and develop Career and Personal (..)

Marketing 130

Marketing Stakeholders Digitalization Communication 130

SmartKarrot

MARCH 8, 2022

Anita leads a team that dives into the customer insights of B2B SaaS clients and extracts actionable information from it. They then help the clients develop a customer-centric business strategy that increases customer loyalty and retention. Caroline was also named one of the Top 100 Customer Success Strategists for 2020-2021.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Nutshell

OCTOBER 19, 2020

Written content is undoubtedly useful but today, visual materials such as infographics or videos are very effective for B2B marketing purposes and they will continue to be one of the most frequently used marketing strategies for 2021. For example, in our business, recycling is a very broad topic to cover. Jonathan L.

Publishing 133

Publishing B2B Small Business Manufacturing 133