Remove 2021 Remove Communication Remove Finance Remove Key Account Management
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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. Communication is critical.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

It can also enhance customer satisfaction by enabling personalized communications and handling customer inquiries quickly and effectively. Predictive sales analytics can predict which customers are likely to churn because the key to retaining customers is to act before they churn – not after they churn.

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Wholesale as a Success Factor: Modern Customer Relationship Management

QYMATIX

It can also enhance customer satisfaction by enabling personalized communications and handling customer inquiries quickly and effectively. Predictive sales analytics can predict which customers are likely to churn because the key to retaining customers is to act before they churn – not after they churn.

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Why ABM is essential to your business

Arpedio

MARCH 4, 2021. Why Account-based marketing (ABM) is essential to your business. March 4 2021. For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. Why ABM is essential to your business. ? Back to blog. Absolutely yes!

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Update on marketing and business development (M&BD) team structures

Red Star Kim

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. In this case, account managers liaise with the fee-earners. An allied development is those in Account Based Marketing (ABM) roles.

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Cultivate a cross-selling culture

Red Star Kim

While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture.