Account Manager Tips

NOVEMBER 19, 2022

Measure and communicate value in a way that means something to them. In other words, what are the key performance indicators (KPIs) that get them excited? Bundle the previous steps into a short pitch and call to action. Choose a KPI Here's my secret to crushing an executive presentation. It hasn't failed me yet.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Jermaine Edwards

JUNE 29, 2020

We all need to communicate with others. When we speak with anyone we can often miss something fundamental about this undervalued communication medium that has shaped the ideas of civilisations. It will be finance, operations etc. And can we create some communication around the impact to other departments as well?

Communication 130

Communication Decision-making Finance Key Account Management 130

Arpedio

OCTOBER 17, 2023

They offer a comprehensive suite of features designed to streamline account-related tasks, including maintaining a client database, automating repetitive processes, and enhancing communication. Communication integration Effective communication is at the heart of successful account management.

Account Management 52

Account Management Software Software Management 52

QYMATIX

MARCH 26, 2024

It can also enhance customer satisfaction by enabling personalized communications and handling customer inquiries quickly and effectively. Predictive sales analytics can predict which customers are likely to churn because the key to retaining customers is to act before they churn – not after they churn.

Management 52

Management Artificial Intelligence CRM Software 52

Red Star Kim

SEPTEMBER 26, 2023

Process integration – Some firms separate out marketing, communications and sales functions – usually the larger firms where more specialisation is required. In this case, account managers liaise with the fee-earners. An allied development is those in Account Based Marketing (ABM) roles.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

QYMATIX

MARCH 26, 2024

It can also enhance customer satisfaction by enabling personalized communications and handling customer inquiries quickly and effectively. Predictive sales analytics can predict which customers are likely to churn because the key to retaining customers is to act before they churn – not after they churn.

Management 40

Management Artificial Intelligence CRM Software 40

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes! Best recommendations to integrate SAM and ABM.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

Louise Collins Associates

APRIL 26, 2018

Instead, conversations moved to finance, compliance, safety, regulations, guidelines, protocols etc. There are usually a vast number of stakeholders from life-science organisations involved in any one account, particularly when the organisation operates across multiple therapeutic areas. Yet, organisations lost sight of that.

Stakeholders 52

Stakeholders Finance Meetings Key Account Management 52

Red Star Kim

MARCH 16, 2023

While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Do you have a Key Account Management (KAM) programme at your firm?

Management 130

Management Media Key Account Management Communication 130

QYMATIX

MAY 25, 2021

Of course, not every B2B organisation employs a sales controller, but yes, most of them should have sales controlling activities covered, in some cases by the general management, finance management or the sales manager herself. From them, excellent communication skills and numerical understanding is expected.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98