Strategic Account Management Association

JANUARY 25, 2022

The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical.

Healthcare 400

Healthcare Co-Creation Stakeholders Account Management 400

Hubspot Sales

MAY 3, 2024

When Open AI’s ChatGPT first burst onto the scene in late 2022, as a writer, admittedly, I was a little nervous. Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. One reason for this is AI’s capacity to prioritize tickets and then route them to human agents.

Small Business 97

Small Business Media Co-Creation Publishing 97

PandaDoc

AUGUST 18, 2022

Identify stakeholders. Creating a sales battle card is a collaborative process that includes multiple stakeholders. While you’re thinking about your ideal customer and how your service or product solves their problem, you can also brainstorm opportunities on how you can upsell or cross-sell other products or services.

Value Proposition 96

Value Proposition Sales Stakeholders Marketing 96