Red Star Kim

SEPTEMBER 8, 2023

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Books on pricing?

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

JUNE 7, 2023

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

MAY 11, 2023

It’s interesting that in Best Global Brands – The 100 Most Valuable Global Brands (interbrand.com) for 2022 the top five are: Apple, Microsoft, Amazon, Google and Samsung. Initial strategic measures might include: market share, profit growth, return on investment (ROI) or return on marketing investment (ROMI).

Management 130

Management Co-Creation Publishing Leadership 130

SalesGlobe

NOVEMBER 15, 2022

So we’re gonna be talking about the 2022 Pay Practices and Trends survey and give you some insight into in terms of what we learned and what we see ahead. And then from a talent standpoint, what’s your value proposition? And, you know, let me explain why we’re different, what’s our value proposition?

Sales 52

Sales Value Proposition Retail Acquisition 52

Red Star Kim

FEBRUARY 28, 2023

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. People want to join a winning team and to visualise their progression.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

SalesGlobe

FEBRUARY 9, 2022

/wp-content/uploads/2022/02/CEO-ch1-FINAL.mp3. Entertainment Weekly was scheduled to be profitable after two years, but by year five it was still losing money and Kelly was feeling some pressure. “We By segmenting his customers Kelly could understand the profitability of each customer and each customer segment. We made money.

Value Proposition 52

Value Proposition Advertising Sales Profitability 52