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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. Books on pricing?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Strategic Account Management Best Practices Checklist

The Chapman Group

Economic Value Propositioning; creating, delivering and validating economic value. Strategic and quantitative assessment of: Account situation, opportunities, finances and relationships. Economic Value Propositioning (ROI calculations). Revenue, profit and EBITDA comparisons. Methodology.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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Book review – Managing Brands

Red Star Kim

There’s consideration of corporate and brand purpose beyond growth and profits to sustainability, ethical practice and improving society whilst maintaining consistency and emotional impact (especially the desire to belong and be part of a social group). In professional services there is only Accenture at 31 (which has grown 15%).

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THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

Remember the golden rule (of sales): It’s not value unless the customer finds value in it. This enables one to “see” the state of the company’s finances. Align your value proposition with concerns divulged in the 10-K, and don’t mention “the money.” Present yourself as the solution!

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Ten Common Causes of Business Failure

OnStrategyHQ

Opening a business in an industry that isn’t profitable. Sometimes, even the best ideas can’t be turned into a high-profit business. You must clearly define your value proposition. What is the value I am providing to my customer? Inadequate financing. Does your market connect with what you are saying?