Red Star Kim
NOVEMBER 18, 2022
PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022. Meanwhile, elsewhere in the centre a team from Man Bites Dog and Baker McKenzie led a masterclass on thought leadership as the smart growth strategy.
Zendesk
MAY 20, 2022
We kicked off Zendesk Relate 2022 on May 11 with a live keynote streamed from the beautiful San Francisco Museum of Modern Art, followed by the first of three digital broadcasts. One of the very best parts of Zendesk Relate 2022 was talking to our customers and partners, both as we filmed segments and met in person.
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Account Management Skills
MARCH 31, 2023
Unless you’ve been living under a rock since December 2022, you’ll know generative AI has exploded in the last few months. Tips: a) Ask your agency leadership about its position on AI and if a client wants to understand how the agency is using it, how you can respond.
Brooks Group
SEPTEMBER 8, 2022
We’re rapidly approaching the end of our third quarter, and we’ve got just a few months left in 2022 to either make or break the year. . It’s incumbent on the buyer to understand what’s important to procurement. There are a couple of ideas I think that really resonate with us right now.
Customer Think
DECEMBER 4, 2022
Unilever was preferred for edible oil in retail because they phased out non-sustainable production of palm oil, and their procurement of such oils from sustainable conscious suppliers increased the cost. This entry was posted on November 29, 2022 at 12:16 pm and is filed under Business & Management. Advertisement.
Red Star Kim
FEBRUARY 8, 2024
Our target markets span large and small businesses; private, public sector and not for profit sectors; centralised and decentralised buying processes; procurement and user-led purchasing behaviour. So targeting is often more important and more challenging. As well as prospecting tools for CRM ( Vainu , Apollo , Bloobirds ).
Deep Insight
DECEMBER 1, 2022
December 1, 2022. For much of 2022, I’ve been discussing the topic of revenue growth with senior executives of B2B companies. Revenues at Kainos, excluding acquired companies (£m, 2015-2022). The reason for this is that most B2B leadership teams don’t understand how much it costs to land a ‘Net New’ client (brand new logo).
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