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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Includes IPOs, acquisitions, grants, accelerators and news. The OnePlace legal client relationship management system was acquired by InTapp in 2019.

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The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media

Red Star Kim

RACE by Dave Chaffey) focus on customer acquisition (Reach, Act, Convert, Engage). There is a wide spectrum of engagement across the firm What can I do to motivate fee-earners and Client Relationship Partners (CRPs) to communicate better with the M&BD to ensure we are providing clients with the best service?

Media 130
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A Comprehensive Guide to Relationship Management

DemandFarm

Good relationship management, with the help of effective CRM software and marketing automation, can also help attract and retain new customers, suppliers, and partners, making it a valuable tool for businesses looking to improve their client experience and grow and expand through lead management and human resources best practices.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

With introductory neuroscience lessons (“sensing, meaning, action”) and illustrations of cognitive bias, there was a fantastic example showing how a role play story was used instead of a pitch to win an acquisitive media client using an inciting incident and escalation. And many are looking forward to her book launch in March 2023.

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Sales commission structures explained

PandaDoc

That will broaden client relationships beyond the initial account acquisition. However, the prospect of losing a stable part of a monthly revenue will encourage your sales reps more than anything to capitalize on positive client connections, increasing the longevity of your client accounts.

Sales 52
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5 digital banking customer experience trends to consider for 2023

Zendesk

Top 5 banking customer experience trends for 2023 Customers are eager for better online and mobile customer service Personalized experiences are increasing retention AI brings efficiency but the human touch remains essential Conversational experiences will become the new normal Emotional connections drive loyalty 1. Deloitte 5.

Banking 52
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Guide to Sales Reports in a CRM: What They Are and Why They Matter

Apptivo

Aging report The Apptivo Ageing Report is a significant resource for managers and executive CEOs because it enables them to manage cash flow efficiently, prioritize collections, discover payment trends, cultivate client relationships, and make sound financial decisions. Why is a CRM sales report essential for business?

CRM 52