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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Investing in automation and artificial intelligence (AI). 38% expect headcounts to be higher in Jan 2023, 57% see no change and 5% anticipate a decline.

Marketing 130
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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. He asked himself and ChatGPT the same questions to determine the differences.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Improved Communication and Collaboration GenAI tools can streamline communication and project management, which could lead to a more cohesive and less stressful work environment. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

When it comes to trend spotting in the marketing space, there’s a bright, shiny thing in the room: artificial intelligence. In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner. percent in 2023, a slight drop from 9.5 percent in 2022.

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ChatGPT: Opportunities and Risks Related to AI-Generated Content

Strategic Communications

PLAGIARISM May Habib is the co-founder and CEO of Writer , an AI writing platform. GPT, says Nik McFly, co-founder of the AI school Hybrain Academy , “is a language model, and its main goal is not to produce copied or plagiarized content.” Note: This piece originally appeared in the March 2023 issue of Information Today.)

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EXPLORING MULTI CHANNEL CUSTOMER SUPPORT SOFTWARE

Apptivo

Customer service software allows companies to manage various customer touchpoints and interactions across different communication channels. It offers a centralized platform for managing customer data, communication history, and service metrics. Secure Messaging: Encrypted messaging platforms for secure communication.