Strategic Communications

OCTOBER 3, 2023

One catalytic digital experience matters even more than having a large number of memorable brand interactions and rating all of them as high-value,” Gartner concludes in a recent report. In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Red Star Kim

JANUARY 16, 2023

Over 70% anticipate a downturn in the economy in 2023 compared to 2022, but respondents believe that professional services will be more resilient than other sectors. Marketing via social and digital channels. 38% expect headcounts to be higher in Jan 2023, 57% see no change and 5% anticipate a decline. 29% Consulted.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines).

Management 130

Management Co-Creation Publishing Leadership 130

MDI Training

MARCH 4, 2024

With your background in both digital well – being research and teaching businesses the skills they need to succeed, could you share some insights on how GenAI can be harnessed to boost both organizational productivity and employee well – being simultaneously? In finance, GenAI could improve risk assessment and fraud detection.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.

Management 113

Management Co-Creation Communication Leadership 113

MDI Training

NOVEMBER 14, 2023

Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable. AI does not yet have a (co-)decision-making role.

Leadership 52

Leadership Artificial Intelligence Digital Transformation Co-Creation 52

Red Star Kim

JUNE 15, 2023

This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? It stopped using the OnePlace name in February 2023. Nexl One law firm delegate reported that her firm had started using this system.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130